mastercard
Asia-Pacific Power List 2024: Julie Nestor, Mastercard
In line with Mastercard’s commitment to tap into consumers’ all five senses, Nestor has led the execution of exciting campaigns around the region that do just that.
Why LGBTQ+ programming dwindled at SXSW this year
Discussions about transgender inclusiveness disappeared at the Texas-based festival as programming avoided wading too deeply into the most hot-button issues facing the LGBTQ+ community.
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Mastercard and Westpac create a movie without pictures
Touch, a film by Mastercard and Westpac, does not have pictures and embraces cinematic experience through sound.
Mastercard's Raja Rajamannar on making the right cricket partnership
The chief marketing and communications officer shares insights into Mastercard's decision to tie up with the ICC, and on choosing not to renew the BCCI partnership
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'What's true in life is true in advertising': McCann's Harjot Singh on why great strategists will always be students for life
After 13 years at the organisation, McCann Worldgroup's group chief strategy officer is no stranger to the whims and fancies of the creative calling. In an exclusive chat with Campaign, he shares his thoughts on life, advertising and finding the magic in everything that falls in between.
Embrace disruption or become history, says Mastercard global CMO Raja Rajamannar
Marketing is at a never-seen-before inflection point; new technology is coming in everything, everywhere and all at once. Mastercard's global CMO tells Campaign that if marketers don't rise above the sea of sameness and the clutches of traditional marketing, they'll be history. Catch his wide-ranging interview here.
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