loreal
‘I’m Worth It’: L'Oréal invites Chinese women to reflect on 50 years of famed slogan
This campaign by McCann China narrates the story behind the iconic tagline from its inception in 1971 to what it means in present day.
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L'Oreal launches media review in Indonesia
Wavemaker is the incumbent, retaining the account after a review in 2020.
Wavemaker earns another AOR term for L'Oréal Thailand
The retainer expands Wavemaker's responsibilities to cover all media strategies and e-commerce sales for the beauty major in Thailand.
L’Oreal Paris makes a bright red mess in Paris
Ad Nut can’t help but wonder what a traffic build up this campaign must have caused.
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'What's true in life is true in advertising': McCann's Harjot Singh on why great strategists will always be students for life
After 13 years at the organisation, McCann Worldgroup's group chief strategy officer is no stranger to the whims and fancies of the creative calling. In an exclusive chat with Campaign, he shares his thoughts on life, advertising and finding the magic in everything that falls in between.
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Inside L'Oreal's 14 studios in Jakarta supporting the brand's live commerce growth
In an exclusive, L'Oreal brings Campaign inside its offices, lifting the hood to its live commerce strategy that supports the demand for the brand's products sold through live-streams in Indonesia.
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