isba
Jul 3, 2023
ANA’s programmatic transparency study: time for an industry overhaul?
An independent agency leader in the UK takes us through ANA's latest study and what advertisers can do.
Sep 9, 2022
UK ad industry joins tributes in mourning for The Queen
Media owners have suspended some or all advertising.
Sep 17, 2020
WFA says it has cracked cross-media measurement
The organisation unveils a framework and a proposed solution, tested in the US and UK, that aims to give advertisers a better overview of how and where ads are being viewed across multiple media and devices.
Sep 1, 2020
Google to pass on cost of 2% digital tax to UK advertisers
Cost will apply to media spend on Google Ads rather than demand-side platform DV360.
Mar 7, 2018
Marc Pritchard: I'd like creatives to account for three-quarters of agencies' resources
Agencies could get there by reducing their account management lineups, he suggested.
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