impact
Mindshare launches measurement tool for creative
The agency worked with Meta to develop a tool that assesses the impact of good creative.
Facing outside pressure, Edelman launches initiative to focus on ESG
In a coordinated campaign, celebrities and influencers have been urging the world’s largest PR firm to stop working with fossil fuel companies. The firm has named Martin Whittaker, CEO of Just Capital, as senior adviser and head of Edelman Impact.
No7 wants to help women get back to work in its first US campaign
The global beauty brand’s new spot, ‘Unstoppable Together,’ captures the crisis of women leaving the workforce.
Impact acquires influencer management platform Activate
This deal will result in the creation of the world's largest influencer marketplace.
Impact announces APAC expansion
Company offering partnership automation appoints a new China lead and reveals plans to grow into Japan and beyond.
Impact Muang Thong Thani debuts new skybridge
The venue will host the Miss Universe 2018 pageant in December.
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