generative ai
Meta injects AI into Reels ads and creator pairings
At NewFronts 2024, the tech giant announced more advertising tools for the short-form video offering.
Gen AI has created an 'iPhone moment': Coca-Cola's ASEAN marketing chief
Ahead of Campaign360, Coca-Cola's Matthias Blume explains how the brand continues to grow efficiently while maintaining creative excellence, platform relevance, and meaningful consumer engagement.
What are ChatGPT, Copilot and Gemini saying about your brand?
AI and the (near) future of brand reputation management, from Axicom’s Brian Snyder.
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The Coca-Cola Company announces 5-year AI partnership with Microsoft
As part of the strategic partnership, the brands will experiment with Microsoft AI technology to develop and implement generative AI use cases.
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OpenAI marks arrival in Asia Pacific with opening of Tokyo office
To mark the opening of its Japan office, OpenAI has released a GPT-4 custom model optimised for the Japanese language.
WPP partners with Google Cloud to power-up generative-AI driven marketing
The move will see the holding company integrate Google’s Gemini into its marketing operating system, WPP Open, already used by its clients L’Oréal, Nestlé and The Coca-Cola Company.
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