esports
Gamers are not who brands think they are
From geeks to grandmas, the traditional gamer persona no longer holds true. So what does it mean for brands?
Where is China’s gaming industry headed next?
A draft legislation was published in December outlining plans to restrict in-game purchases in a bid to curb “obsessive” gaming behaviour in China. Then it disappeared. What happens next?
Riot Games lays offs 11% of total workforce worldwide
As Tencent's Riot Games announced it's laying off more than 500 employees globally, industry experts are left wondering how to create sustainability in gaming models that go beyond a dependency on ad spend.
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The rise of in-game marketing and eSports in China: A guide for brands and businesses
The potential to reach the gaming audience in China is massive fuelled by a surge of 480 million players. Mindshare's Liu Yi shares how brands can tap into the dynamic audience amidst regulatory shifts.
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Roblox accused of allowing gambling sites to target minors
The platform is primarily used by under 18s, making it a prime target for harmful content where unregulated.
How should marketers tap gaming trends in APAC?
Asia is the world's largest video games region, with 1.5 billion people playing PC and mobile games. Now, 2023 is bringing new challenges and opportunities for the gaming industry.
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