elon musk
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How X responded (again) after Meta’s worldwide outage
The platform formerly known as Twitter reacted playfully after a Meta outage downed major platforms Instagram and Facebook.
2023: The year Twitter became X
A chronicle of how Elon Musk changed the course of the social media platform and its relationship with advertisers.
X/Twitter one year on: Site traffic is up 22.3%
X/Twitter is a sinking ship, with some putting a six-month countdown on Linda Yaccarino’s job. But what does controversy actually do for its popularity?
Year in Review: Six biggest brand fails of 2023
We kick-off our end of year content with an annual look at the brand disasters and slip-ups that dominated headlines this year.
Media buyers: ‘Advertisers are not responsible for keeping X afloat — or shutting it down’
Politics aside, marketers and media buyers say X is a ‘nonessential’ platform for large and small companies whose main goals are to sell products, not take a stance.
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No advertiser owes a media platform
Elon Musk’s robust message to advertisers this week betrays a fundamental misunderstanding of the commercial media dynamic.
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