douyin
Revitalising brand engagement: The power of curated advertising in China
Amidst China's dynamic and uncertain economic climate in the advertising scene, an increasing number of brands are deviating from conventional methods and embracing personalised advertising strategies for a more precise and impactful connection with consumers. Elisa Harca from Red Ant Asia explores.
The Kraft of good sauce: Heinz brings the magic of AI to Chinese cuisine
If you know ketchup, you know Heinz. But what about soy sauce, with a touch of AI? Campaign speaks to Kraft Heinz China's Eric Yu and Cristina Kenz on their latest artificial intelligence-led campaign, the art of mastering the Chinese pantry and much more.
Podcast: Unlocking China—a marketer’s guide to WeChat, Douyin, Weibo and Red
China accounts for one-third of the global e-commerce market by payment value, but its social and retail landscape is different from the rest of the world. So how can Western brands unlock the Chinese market and tap into its population of 1.4 billion?
Singles' Day 2023: From KOLs to trust, the changing dynamics of consumer choices
Rationality eclipses impulse buys, prompting brands to wage a fierce platform war for customer loyalty.
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How can Douyin generate a new growth curve for the luxury industry?
For luxury brands, it’s no longer a question of whether to market themselves on Douyin, but rather how to do so.
Top advertisers’ KOL spend in China up tenfold since 2020: Ebiquity
Ebiquity's new study indicates that leading brands in China steered more KOL advertising to Douyin and Red but less on WeChat and Weibo.
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