digital advertising
Pivoting for Value: Overhauling the media mix for a digital-first world
Changing economic conditions and media consumption habits are among the many factors prompting a shift in marketing approach. Meta’s latest whitepaper charts the path forward.
How e-commerce, social commerce, and influencer marketing connect in a cookieless world
We are on the cusp of next-gen commerce — are you ready?
Hakuhodo takes majority stake in Malaysia's Kingdom Digital
The deal will strengthen the Japanese network's capabilities in Malaysia’s digital advertising market, and the two firms will also target southeast Asia with their digital advertising solutions.
Mindshare Australia to launch inclusion private marketplace
A selection of digital partners chosen to support communities that are often underrepresented in Australian media populate this marketplace.
Are the glory days over for the platforms?
After poor performance in Q1 and an ominous note from Snap about cutting its forecast for Q2, investors are spooked by the outlook for the digital ad market.
Line Invests in The Parent to expand access to SE Asian digital advertising market
Deal in owner of Asianparent will give Line access to digital ad market in southeast Asia, expected to hit $48 billion by 2026.
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