clean rooms
Bye-bye standalone clean rooms, hello data collaboration platforms
Clean rooms are time consuming and lack the ability to scale, but they could still be effective if they were part of the data puzzle rather than the ultimate solution.
How OMG plans to tackle signal loss of cookies with data clean rooms
As Google turns off cookies for millions of people starting today, OMG's Annalect and data tech provider InfoSum believe neutral clean rooms can go a long way in addressing signal loss for advertisers. Campaign finds out why.
What brands need to know to jump into the 'clean room' conversation
As digitisation booms, data clean rooms have emerged as a compelling means of sharing data between businesses and drawing valuable insights, opines Lotame's Zuzana Urbanova.
Data clean rooms: The solution for brands' identity hurdles?
The demand for DCRs has skyrocketed due to privacy concerns and growing first-party data use by advertisers. We look at how effectively brands are using this tool and what its limitations are.
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