cfo
Apr 4, 2024
ROI Romance: why it’s time for CMOs and CFOs to rekindle their relationship
‘It’s not me, it’s you!’. There’s a rash of boardroom break-ups happening across adland and it’s time for marketing and finance to get back together.
Feb 14, 2024
Global chief financial officer departs Dentsu after 20 years
A string of senior executives from outside Japan have departed after Wendy Clark and Jacki Kelley left.
Jan 20, 2022
‘Challenger’ agency group Dept recruits M&C Saatchi CFO Mickey Kalifa
Finance boss leaves as M&C Saatchi faces takeover approach.
Aug 19, 2021
CMOs face uphill battle proving marketing's value to CEOs, board
Marketers must be able to link marketing activity with business impact to stay relevant, suggests Forrester survey.
May 17, 2020
UK agencies now expect no return to office before September
Study also shows improved forecast in income.
Mar 12, 2019
Plugging the disconnect between finance and marketing
Although CFOs and CMOs are still somewhat misaligned in terms of goals and mutual trust, the distance between them is shrinking, according to exclusive research by Campaign and Kantar.
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