body positivity
Apr 3, 2024
Lee Cooper's new campaign celebrates persistence over perfection
Adopting the motto "So what?" the campaign geared towards Gen Z encourages a more lighthearted approach to life.
Feb 18, 2022
Adidas bares all and I can’t bear to look
Should the industry be applauding the Adidas campaign featuring 25 pairs of naked breasts?
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Oct 24, 2021
Allen Solly's denim range fits the concept of body positivity
Watch the film conceptualised by Ogilvy India here
Jun 16, 2021
Thinx plus-size campaign encourages body positivity on your own terms
The campaign marks the launch of more plus-sizes across all products.
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