attention
APAC trends for 2024: Fragmentation, attention, and AI
What are going to be the top trends in advertising in 2024? Based on DoubleVerify’s analysis, here are some of the top trends that marketers in APAC should keep in mind as they plan for the new year.
Attention isn’t dead – how to get attention in a world of attention seekers
The advertising industry is built on the search for attention, nothing we do in this industry works without it. The problem, however, is that apparently no one has any left to give.
.png&h=268&w=401&q=100&v=20170226&c=1)
Why attention-adjusted reach curves are the next evolution in ad measurement
The difference between people who are reached and those who actually view an ad is dramatic. So how can advertisers sort the signal from the noise?
Futureproofing your digital marketing efforts first requires education
In an ever-changing industry, your greatest defence is staying informed about the latest digital marketing tools and insights.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Your attention please: How to navigate attention metrics
Marketers should understand the value they seek and their objectives when experimenting with attention measurement—this is because attention is neither a commodity nor a currency and is notoriously hard to capture.
Attention metrics are becoming more nuanced, but are brands ready to use them?
Agencies and tech providers are building a more sophisticated understanding of consumer attention, but they face cultural and infrastructure challenges in convincing advertisers to convert to a new currency.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpeg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
