anime
Brands court Gen Z with anime as popularity surges
As audiences consume more global content, brands are tapping into the rising popularity of East Asian pop culture among U.S. audiences.
Why marketers should care about anime
The soaring popularity of the multi-billion-dollar Japanese anime industry has not gone unnoticed by Netflix, Prime, Disney, or Sony Pictures—and it's about time that brands take similar notice.
Acura uses anime to spotlight new vehicle line-up
‘Type S: Chiaki’s Journey,’ a four-episode series, debuts at the 2022 Sundance Film Festival.
Will virtual livestreamers replace humans in China?
Originating in Japan, the virtual idol trend is spilling over to mainstream livestreaming sites like Douyin and Taobao Live.
Dentsu ties up with animation studios for branded content
The company sees growing demand for anime over advertising in Japan and abroad.
ADK reaches settlement over Gonzo deal
Faulty accounting had been discovered at the Japanese anime studio after ADK bought it last summer.
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