airline
Cathay Pacific romances travellers with food in new global campaign
VCCP Singapore helps the airline launch its new dining platform, centring around a sensory film to make mouths water.
Brand Health Check: Can Cathay Pacific soar again?
Following record losses, job cuts, and the closure of its regional Cathay Dragon service, can the beleaguered airline 'move beyond' like its own motto suggests?
Cathay Pacific retires 'Cathay Dragon' brand
The move comes as part of a wider restructuring for the Hong Kong-based airline that will see 8,500 job roles eliminated.
Qantas appoints new CMO
Jo Boundy has been with Qantas for a decade, most recently as CMO of Qantas Loyalty.
EVA Air gets emotional with new campaign
The airline's initiative focuses on the reasons why people travel.
Cathay CMO knew this ad would "stir hornet's nest"
Speaking exclusively at CampaignComms yesterday, Ed Bell revealed what really happened when the ban of the airline's ad featuring a gay couple sparked controversy in Hong Kong and around the world.
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