Data News
Jenny Chan 陳詠欣
Sep 2, 2016

Brandolympics 2016: Sina Weibo generated 95.84% of total countable buzz

Publicis Shanghai and Linkfluence offer social-listening insights into the branding side of the games.

Final medal tally: It takes a global event like the Olympics to really separate the big guns from the also-rans. For brands like Ice Dew, Bright Dairy, Yili, Coca-Cola, BMW, Nike and 361°, Sina Weibo has once again come out on top for being the most useful social platform for marketers, partly because it allows 3rd-party tools to extract data. Take that, WeChat.

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