PR
Having the balls to check: How a pregnancy test could save men’s lives
An Ogilvy-backed campaign’s 40-second ad features a pair of gonads — Tano and Nato — who take a pregnancy test and find out they are negative for testicular cancer.
Carlsberg hires PR agency for major new global brief
Carlsberg has appointed a UK PR agency to lead strategic planning and creative development for the brewer’s brand PR and influencer work globally.
Move and win roundup: Week of April 22, 2024
Mastercard, Sun Life, Lee Kum Kee, The Marketing Society, and others, in our weekly collection of people moves and account news.
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World Earth Day 2024: 1,000 agencies say no to fossil fuels
Asia Pacific joins the Clean Creatives movement with 67 regional pledges. To mark this occasion, the anti-fossil fuel campaign group has released a new film, lampooning the advertising industry.
BCW, Hill & Knowlton warns staffers to brace for layoffs related to Burson merger
The firms have “identified areas in the business where we must eliminate roles, many of which were duplicate,” staffers were told in a memo.
Formula 1 Shanghai: A watershed event for brand sponsors
With Shanghai native Zhou Guanyu in the race, this could be the kickoff to even more fierce positioning among Chinese brands.
Women Leading Change 2024 shortlist revealed
See the women and companies shortlisted for the eighth annual awards. The winners will be announced at a live presentation on May14th at Marina Bay Sands.
Move and win roundup: Week of April 15, 2024
Ikano Centres, The Marcom Avenue, Zeno, DBS, Dentsu, Publicis Groupe, Rice, Mindshare, Ford, Hero, K&C, WE Communications, Open AI, and more in our weekly collection of people moves and account news.
Osaka World Expo 2025: How to win influence with key economic drivers in Japan
With only a year to go, Meghan Barstow of Edelman shares five key takeaways on the payoff for countries and global brands that show up well in Osaka.
Publicis organic growth jumps 5.3% in Q1
Groupe says growth driven by 'new business tailwinds' with a 'clear rebound in the tech sector'.
Oreo claims the hamburger menu as its own
The campaign reframes the popular website icon into a depiction of its classic cookie in a rewards campaign.
Hootsuite acquires social listening platform Talkwalker
The deal will combine Hootsuite’s publishing and analytics with Talkwalker’s consumer intelligence.
Nissan taps kimono designer to send Formula E message
The 'Get comfortable, but not too comfortable' campaign was conceptualised by Dark Horses
Move and win roundup: Week of April 8, 2024
VaynerMedia, Kantar, Reed Woods, Hero, L’Oréal, Kellanova, AS Watson, Time Out, BBDO, OpenX, TBWA, Google Cloud, Kinesso, Mindshare, and others in our weekly collection of people moves and account news.
Over 70% of brands are investing in influencer marketing in India, says new EY report
The report also finds that 77% of brands surveyed feel confident in their agencies' ability to execute influencer marketing campaigns effectively.
RHB's latest Hari Raya campaign focuses on forgiveness
The film by FCB Shout tells the story of celebrated Malaysian lawyer Ahmad Zaharil Muhaiyar.
Beyond the Great Wall: Navigating global expansion for Chinese businesses
Chinese brands seeking success abroad must fully commit to brand building, stay flexible and take ESG seriously, says SPRG Beijing's strategy director.
ROI Romance: why it’s time for CMOs and CFOs to rekindle their relationship
‘It’s not me, it’s you!’. There’s a rash of boardroom break-ups happening across adland and it’s time for marketing and finance to get back together.
Campaign reveals global Agency of the Year shortlist
APAC-nominated shops include Leo Burnett Taiwan, Propel Manila, DDB Philippines IdeasxMachina,Thinkerbell, Special New Zealand, and Motion Sickness.
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Why it’s important to avoid generic healthcare communications
GCI Health's Glen Halliwell says that communicating about healthcare in APAC should be tailored to a market’s concerns such as an ageing population, cultural norms, and insurance habits.
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