Media
Scope3: A third of web domains feature ‘problematic’ ad placements
EXCLUSIVE: Ad spend wastage goes beyond made-for-advertising websites, finds digital emissions startup.
Guardian makes it easy for readers to reject all ad cookies with single click
Guardian ad chief has penned open letter to clients and agencies explaining rationale.
IPG reports 12% fall in net profit for Q1 but organic revenue up 1.3%
Group is forecasting 1-2% organic growth over course of 2024.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
APAC is a market of inspiration: OMD's George Manas
In a conversation with Campaign, OMD's worldwide CEO George Manas and APAC CEO Charlotte Lee discuss everything from managing agency operations to cookie deprecation to Gen AI, diversity and more.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Google delays cookie deprecation again: APAC adtech leaders respond
Google will now phase out cookies entirely in 2025 after being told the concerns around Privacy Sandbox still need to be addressed.
_3.png&h=268&w=401&q=100&v=20170226&c=1)
The Coca-Cola Company announces 5-year AI partnership with Microsoft
As part of the strategic partnership, the brands will experiment with Microsoft AI technology to develop and implement generative AI use cases.
Tesla lays off marketing team
Affected employees sat on Tesla’s growth content team and within its design studio.
Dentsu ANZ restructures: CEOs Danny Bass and Steve Yurisich exit
The restructured model will also see regional leaders Fiona Johnston and Kirsty Muddle assume new responsibilities.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Amazon layoffs impact APAC adtech and media leaders
The job cuts are part of Amazon's plans to streamline its sales, marketing and global services division globally.
_1.png&h=268&w=401&q=100&v=20170226&c=1)
Advertisers are not fully prepared for the demise of third-party cookies, WARC says
The latest Future of Measurement report reveals that only 2% of advertisers are using a mix of MMM, experiments, and attribution, for measurement.
Manchester City and OKX launch NFT kits
Digital collectables campaign launched by crypto kit sponsor OKX.
Move and win roundup: Week of April 22, 2024
Mastercard, Sun Life, Lee Kum Kee, The Marketing Society, and others, in our weekly collection of people moves and account news.
40 Under 40 2023: Tommy Tan, Publicis Media
Tan’s career has been grounded in fundamentals but always open to innovation, contributing to business growth and transformation for his whole team.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
We all have a collective responsibility to make progress on sustainability
To mark Earth Day 2024, Matt Bourn and Sebastian Munden, authors of a book on the importance of sustainable advertising, warn that this is no time to stand still.
Media pitches in China decline in 2023: Ebiquity
TOP OF THE CHARTS: The latest analysis from Ebiquity on COMvergence reveals media pitch trends in 2023 and predictions for 2024.
Goafest 2024 and ABBY Awards to be held in Mumbai amid election season
The much-anticipated Goafest will now take place at the Westin Powai in Mumbai from May 29 to 31.
Venke Sharma joins Sprinklr after departing from Disney
Sharma has joined Sprinklr as vice president and global head of product strategy after 11 years at Disney, reporting into chief technology officer Amitabh Mishra.
16 brands react to Taylor Swift’s ‘Tortured Poets Department’ album release
Plus, how the star decided to roll out her new music.
.jpeg&h=268&w=401&q=100&v=20170226&c=1)
James Hawkins steps down as PHD APAC CEO
Hawkins leaves PHD after close to six years leading the agency, and there will be no immediate replacement for him.
Radiocentre: 'BBC Radio could not be funded by advertising'
Industry body for commercial radio analyses the viability of wholly ad-funded BBC Radio.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpeg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
