Marketing
.png&h=268&w=401&q=100&v=20170226&c=1)
Amazon CEO Andy Jassy on using AI to win over consumers and growing as an ads business
The e-commerce giant’s CEO revealed fresh insights into the company's future plans on all things consumer behaviour, AI, Amazon Ads and Prime Video.
Formula 1 Shanghai: A watershed event for brand sponsors
With Shanghai native Zhou Guanyu in the race, this could be the kickoff to even more fierce positioning among Chinese brands.
Two generations, same Spotify playlist: Why marketers need to know Gen X to reach Gen Z
They might be separated by 30 years but the two generations have many similarities, says the Forsman & Bodenfors cultural strategist.
Leo Burnett Mumbai shakes up leadership to drive new growth initiatives
The creative shop has appointed three new roles: Abhimanyu Khedkar and Neetika Aggarwal as managing partners, and Saurabh Dahiya as head of strategy.
40 Under 40 2023: Tash Menon, Mash
Tash Menon, the CEO and founder of Mash, is a visionary leader who has redefined the creative services model with her innovative approach and entrepreneurial spirit.
Women Leading Change 2024 shortlist revealed
See the women and companies shortlisted for the eighth annual awards. The winners will be announced at a live presentation on May14th at Marina Bay Sands.
.png&h=268&w=401&q=100&v=20170226&c=1)
Campaign's Spotlight HK 2024: Highlights
The full-day event in Hong Kong on April 18 saw dozens of marketers share insights on disruption, AI, trust, and more. Catch the event highlights here.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
How businesses in China should balance prosperity and ESG
SPRG's Arthur Hagopian on the many benefits of ESG for Chinese businesses, and how they should adopt them.
40 Under 40 2023: Siddhant Lahiri, Forsman & Bodenfors
Having spent two decades shaping Southeast Asia's advertising landscape, Siddhant Lahiri has earned himself recognition for being a progressive strategist.
M&C Saatchi tightens processes to cope with high-level departures amid restructure
Staff resignations have included Steve Martin and Jamie Wynne-Morgan from M&C Saatchi Sport & Entertainment.
40 Under 40 2023: Shu Wu, McCann Worldgroup
Shu Wu's transformative leadership led McCann Worldgroup China through unprecedented success, securing major clients and empowering diverse talents for the company
Mars Wrigley India CMO on evolving snack tastes and differing marketing tastes by generation
Nikhil Rao explains how Mars Wrigley brands are adapting to health and social trends, how premiumsation factors-in for older demographics and how personalised content is key for Gen Z.
Why brands are leaning into spoofing film genres
Leaning into entertainment storytelling catches consumer attention while giving brands more creative freedom.
#CannesForAll returns to take two cohorts of diverse talent to Cannes Lions
Brixton Finishing School and DigiLearning Foundation are behind the initiative.
Bling bling: Exploring the landscape of luxury in India
From the boom of the middle class to the 'if I want it, I'll get it' attitude of Gen Z in the nation, the meaning of luxury in India is evolving rapidly and brands need to catch up. Quantum's Himani Pundir explores.
Lady Gaga’s latest Nurtec ad is out and fans have something to say about it
Lady Gaga talks about her personal experience with migraines in the latest Nurtec ad. However, her partnership with Pfizer has sparked backlash among some of her fans.
40 Under 40 2023: Ruchika Gupta, Beam Suntory
An ambassador of female leadership, Gupta is building a team of thought leaders at Beam Suntory and inspiring them to achieve their highest potential.
Move and win roundup: Week of April 15, 2024
Ikano Centres, The Marcom Avenue, Zeno, DBS, Dentsu, Publicis Groupe, Rice, Mindshare, Ford, Hero, K&C, WE Communications, Open AI, and more in our weekly collection of people moves and account news.
‘Duolingo on Ice’ was just an April Fools’ joke. But here’s how the brand made it feel real
Duolingo's director of marketing campaigns Michaela Kron shares the strategy, tactics and results behind the language learning app’s prank.
The individual vs the collective effort in environmental progress
Brands have the power to revitalise the value of sustainability, its collective progress, and individual benefits—and now is the time for them to do it. Natasia Wangsaputra opines.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpeg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)