Marketing
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Why sports marketing should lean into intimate, culture-driven experiences
In a world shaped by Gen Z and hyper-local engagement, the winning brands aren’t the loudest—they’re the ones that create authentic experiences that foster belonging and build trust.
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Is AI financially beneficial for agencies?
AI promises speed, efficiency—and fewer billable hours. So why are ad agencies investing millions in a tool that threatens their bottom line? Campaign Red digs into the tension between progress and profit.
How Want Want cracked Japan’s competitive confectionary market
Campaign speaks to Tony Chang of the iconic Taiwanese food brand to learn about the brand’s strategy in penetrating the Japanese market, and the challenges of localisation.
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Texas governor’s office looks for agency partner to boost tourism from Asia
Travel expenditures generated $9 billion in state and local taxes in 2023, according to the state.
Google AI Max and SEO: What it means for brands and consumers
Google’s AI Max for Search signals a shift in how information is found, used, and expected to perform—and is raising new challenges for marketers and brands alike.
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Monks owner S4 Capital reports 11.4% revenue drop with clients 'cautious'
Latest results reveal uneven performance across regions, with Asia-Pacific facing challenges amid shifting client priorities and global cutbacks.
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Accenture to acquire Japanese digital firm Yumemi
The deal will bring Yumemi’s 400-strong team into Accenture Song.
Agency Report Cards 2024: We grade 25 APAC networks
The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.
Agency Report Card 2024: Assembly
Assembly successfully pivoted to new sectors like healthcare and achieved B Corp certification. But revenue and operational hurdles must be addressed to solidify its position as a challenger agency.
Alibaba’s Taobao and Tmall Group team up with RedNote
The new collaboration aims to bridge content and commerce as merchants will be able to embed product links directly into RedNote social posts.
Lego builds full-scale Formula One grid in bricks, complete with drivable cars
As part of a multi-year global partnership with Formula One, Lego debuted 10 drivable, team-branded cars during the Drivers’ Parade—built from over 400,000 bricks and engineered to hit the track.
Google introduces AI Max to search campaigns
Advertisers have seen a 14% ROAS increase after activating the campaign-level setting in their campaigns.
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Woolley Marketing: How much transparency is too much transparency?
Trust in advertiser-agency relationships hinges not on absolute transparency, but on reasonable openness that empowers both sides without drowning them in irrelevant details, says Darren Woolley.
How Trust Bank went from zero to a million customers in less than three years
Trust Bank's CMO Mira Bharin on how the digital bank successfully deployed a hybrid approach powered by on-ground partnerships, instant digital rewards, and using its customers as brand advocates.
Leo without the Burnett is still brimming with creative ambition
Following its global rebrand, Leo India is sharpening its focus on business-led creativity—balancing campaign delivery with a growing appetite for strategic mandates and international relevance.
Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand
Accenture Song is the incumbent on the account.
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WPP set to drop GroupM brand in media shake-up
WPP media arm to change name as part of ongoing restructure.
Is there more to adland's talent crisis than we think?
OPINION: What if the industry's persistent talent woes aren't just about scarcity, but also a growing disconnect between the creative promise we sell and the operational reality we deliver?
Move and win roundup: Week of May 5, 2025
Catch up on our weekly roundup of people moves and account wins at DDB Group, Kantar, Moonji, Emergent, AKQA, TBWA, Ogilvy, Singapore Tourism Board, and more.
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How Selena Gomez’s album release is a masterclass in TikTok strategy
Gomez's recent album release provides a blueprint of what a disruptive social marketing campaign looks like in the age of TikTok and short-form video.
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