Gender Equality
Agency Report Cards 2023: We grade 31 APAC networks
Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
Richa Goswami on looking ‘beyond the transaction’ in financial-services marketing
The CMO at Fidelity delves into the role of a CMO in financial services, how a modern marketer should approach digital innovation for consumer-centricity, and successful strategies for talent retention.
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How to fix the deprioritisation of DE&I
There’s much evidence that DE&I is moving down adland's agenda. But it doesn’t—and shouldn’t—have to be this way, says the chief executive of The Unmistakables.
Why McCann’s global chief creative wants more work from an ‘open kitchen’
Javier Campopiano’s success recipe calls for a collaborative culture where media channels and gender roles dissolve into each creative serving.
Women Leading Change 2024 shortlist revealed
See the women and companies shortlisted for the eighth annual awards. The winners will be announced at a live presentation on May14th at Marina Bay Sands.
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Pay equity and transparency gaining momentum in Asia
In a region where legal mandates fall short, a survey across 13 Asian markets finds that 62% of organisations voluntarily scrutinise pay equity, indicating a growing commitment to fairness and transparency in compensation practices.
MysteryVibe’s sex toy billboard in NYC thrusts menopause into spotlight
Located in Midtown Manhattan, MysteryVibe’s ad will be run on a billboard for the next week as part of an effort to destigmatise post-menopausal sexual wellness.
Stop The Party and VML release tool to fix gendered language
MissType uses AI to analyse emails for typically male phrasing that is "authoritative" and "curt" and make suggestions for more effective direct and empathetic communications.
BBDO comms leaders on moving beyond DEI as a ‘corporate buzzword’
We wrap up our International Women’s Day 2024 coverage with insight from two China leaders at BBDO Asia who have plenty to share about defying gender-based stereotypes and misconceptions around female leadership.
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You cannot 'inspire inclusion' without intersectionality
There appears an untapped opportunity for brands to understand and recognise the unique values, lived experiences, and causes of the communities they purport to engage with, argues Mutant’s Rebecca Lewis.
‘Women’s careers are an investment, not a sacrifice’: IPG leader MJ Kim
To commemorate International Women’s Day, we speak with the Korea CEO of IPG Mediabrands on the evolving role of the ‘working housewife’, why higher education is key, and a priceless lesson attained from Tom Cruise.
‘I don’t want to be the villain’: Dylan Mulvaney calls for brands to protect talent and celebrate trans joy
Nearly one year after facing hate for a partnership with Bud Light, the trans influencer discusses healing through humor and putting safety measures in place for diverse talent at SXSW.
Vineeta Singh on why 'Sugar Cosmetics is not just a beauty brand, it's a catalyst for change within the industry'
As a part of our extended International Women's Day coverage, Sugar Cosmetics' Vineeta Singh shares snippets of her entrepreneurial journey to date, as well as insights on why championing women's entrepreneurship and inclusivity in the beauty industry matters
'The lack of female leadership in Japan is undeniable': McCann's Ji Watson
As part of our International Women’s Day 2024 coverage, we speak to the CEO of McCann Worldgroup Japan who opens up about her sometimes-arduous journey to becoming a senior leader in a male-dominated market.
Ladies, lip service and the art of being ludicrous
Barua shares her no-holds-barred opinion on how to ensure International Women's Day doesn't get diluted amidst the commercialised marketing blitzkrieg
Perspective: Why being trans is not the reason I'm a male ally
Rain Khoo, a former creative at Proctor & Gamble, shares his transition journey and what it means to be a male ally.
Danone's Sri Widowati on work-life challenges, the glass cliff, and women's advancement in corporate Indonesia
The VP of marketing for Danone opens up about her conflict of priorities as a single mom with career goals and aspirations as part of our International Women’s Day 2024 coverage.
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APAC marcomms leaders share what International Women's Day means to them
IWD 2024: "Swimming against the tide of toxic masculinity and waving the equality flag takes guts and an attitude of just not giving a f&*k"—read intriguing perspectives from the region's advertising and marketing voices.
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Brand power in tackling Asia's gender divide and rewriting the story of equality
Global gender equality is on thin ice. Brands fixing the gap should treat this as nothing short of the greatest human challenge, not just for women but for the world, opines behavioural analyst Bailey Bellingy.
Parsing the gap: Agencies grapple with pay disparity, OOH bucks the trend in Australia
Australia has published an employee gender pay gap report for the first time. Advertising fares better than the construction, banking, and consulting industries. However, top holding companies have gaping holes in their pay structure where equity should sit.
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