Creativity
40 Under 40 2024: Alexandra Cerruti, Design Bridge and Partners
Cerruti’s unique method of encouraging ‘rebellion’ and conviction among her staff has led to the execution of excellent work backed up by a strong business case.
40 Under 40 2024: Hajar Yusof, Naga DDB Tribal
Hajar’s initiatives reflect her commitment to innovation, diversity, and leaving a lasting legacy in the industry.
40 Under 40 2024: Fabian Tan, Junk
Tan has transformed JUNK from an editorial desk into a thriving cultural consultancy, all while driving growth and championing inclusivity with lasting impact.
How to harness AI's power without losing the human touch
As AI continues to transform marketing, UM APAC's CPO Ben Tuff uncovers how to tap its power without losing the nuances of the creativity, edge, and authenticity that drive standout brands.
Watch: KitchenAid used a real user review to write a love song for its dishwasher
Sam Nelson Harris of the band X Ambassadors gives the song the indie pop treatment.
Sweet disruption: Chocolate Finance shakes up Singapore’s banking scene
Campaign explores how Singapore’s newest digital banking entrant is using bold branding, Henry Golding as its ambassador, and simple offerings to carve out space in a crowded market and capture Gen Z’s attention.
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Leo Burnett’s new Australia CEO embraces innovation, ethical AI, and absurdism
In an interview with Campaign, Clare Pickens says creativity isn’t about awards—it’s about solving real business problems with bold, memorable ideas. She also champions humour and absurdism as essential tools.
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Creative Minds: The fearless adventures of Chelsea King
Midas PR's editorial and copywriting director, who once won a game show and bought a home, shares her wild journey from PR to creative writing, with plenty of tarot cards and motorbike commutes along the way.
Iris shakes up global leadership with new appointments
Claire Humphris, co-founder and chief executive of Iris London steps down after 25 years, along with Grant Hunter, global chief creative officer, after 20 years with the agency.
Lions Creativity Report 2024: Ogilvy Singapore and Colenso BBDO come out on top
Having won Singapore its first ever Grand Prix with the coveted Glass Lion for Change, Ogilvy Singapore is named Asia's agency of the year. Meanwhile, Colenso BBDO ranked as the top agency across the Pacific region.
Retirement campaign raises the bar for a life lived well
Ryman, the retirement community’s latest campaign created by M&C Saatchi, invites Australians to embrace the next chapter of their lives with freedom and luxury.
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Fashion, fair trade, and fierce inspiration: Inside the creative mind of Hinako Kawai
The Hakuhodo designer is as comfortable getting lost in Shibuya’s music bars as she is soaking in books on Thai beaches—with a creative process that draws from personal experiences and a passion for innovative solutions.
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McDonald’s Monopoly promo calls on customers to 'power peel' on-pack and in-app
TMS handled main promotional campaign, with supporting ads by Leo Burnett UK.
Hong Kong’s best transit ads shine at MTR Awards
The winners of the night included Hong Kong Disneyland, Hong Kong Tourism Board, Edelman, and more.
Dentsu China overhauls leadership
The agency announces eight new appointments and promotions, including key roles such as chief strategy officer, chief transformation and marketing officer, and new CEOs for its creative and media divisions.
JLL calls for a workplace revolution in latest campaign
Produced with humour and wit, you can't help but chuckle at some of the absurd office settings the film highlights, many of which we all—for better or worse—have personal experience with.
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Publicis ANZ’s creative and media chiefs on the blurry lines of agency disciplines
‘It’s becoming quite difficult to distinguish between what is a media idea and what is a creative idea’, say Dave Bowman and Imogen Hewitt during an exclusive chat with Campaign.
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Canva’s new brand platform encourages employees to get creative at work
The campaign, Love Your Work, marks Canva’s move from product education into brand building.
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TM taps gen AI to in language-diverse Merdeka campaign
Malaysia’s national telco service—in partnership with Grey—cleverly uses AI to showcase Malaysians performing a song in 17 commonly used languages and dialects.
FAW Audi hands creative account to Dentsu Creative and Saatchi & Saatchi in China
Dentsu Creative join incumbents Saatchi & Saatchi to form a duo of creative agencies for the brand.
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