by Staff Reporters | Campaign Asia

Staff Reporters

49 minutes ago

Asia-Pacific Power List 2022: Lydia Zhu, Anta Sports

It’s safe to say that Zhu’s work is partly responsible for the rising influence of Chinese sportswear products in the past few years.

Singapore consumers embracing a new pragmatism, says VCCP

Marketing

18 hours ago

Staff Reporters

Singapore consumers embracing a new pragmatism, ...

TOP OF THE CHARTS: The island nation's traditionally cautious and guarded approach to consumer spending after economic disruption is being replaced by a more flexible and spontaneous post-pandemic spending mindset, says new research.

Accenture to acquire Indonesian creative agency Romp

News

22 hours ago

Staff Reporters

Accenture to acquire Indonesian creative agency Romp

The deal will build up Accenture Song's Southeast Asian creative network after buying Entropia a year ago.

Move and win roundup: Week of August 8, 2022

Advertising

23 hours ago

Staff Reporters

Move and win roundup: Week of August 8, 2022

Japan Airlines, Dentsu International and Tag help kick-off Campaign Asia-Pacific’s weekly round-up of account wins and people hires.

Ebiquity: 43% of Chinese KOL followers are actual fans

Top of the Charts

3 days ago

Staff Reporters

Ebiquity: 43% of Chinese KOL followers are actual fans

TOP OF THE CHARTS: Ebiquity's new report on maximising KOL returns in China recommends due diligence and strong partnerships to make or break all-important influencer campaigns.

Asia-Pacific Power List 2022: Lisa Ronson, Coles

Marketing

3 days ago

Staff Reporters

Asia-Pacific Power List 2022: Lisa Ronson, Coles

A deeply passionate marketer with a bevy of awards and an impressive CV to her credit, Ronson’s brand strategy hinges heavily on sustainability, accessibility and inclusion.