by Staff Reporters | Campaign Asia

Staff Reporters

1 day ago

TSLA bags regional Marriott Bonvoy win

The independent firm will be tasked to deliver creative duties for Marriott’s loyalty programme in APAC, with first work to be released in the coming quarter.

2 days ago

Staff Reporters

PR Awards Asia 2022: Shortlist revealed

See which agencies, campaigns and talents made the cut this year.

Spikes Asia X Campaign: Brands and the creator economy

Analysis

2 days ago

Staff Reporters

Spikes Asia X Campaign: Brands and the creator economy

SPIKES HIGHLIGHTS: Catherine Driscoll, commissioning editor, WARC, shares key takeaways for brands to understand and embrace this new dynamic.

Media

3 days ago

Staff Reporters

OMG promotes Chloe Neo to Singapore CEO

Neo has been with the group for 14 years, most recently as Singapore COO.

Campaign Crash Course: Understanding attention-based metrics

Analysis

May 20, 2022

Staff Reporters

Campaign Crash Course: Understanding attention-based...

In this lesson, Kevin Smyth from Playground XYZ explains how marketers can use modern attention-based metrics to measure retention.

Hennessy and NBA give tattered basketball court a makeover

Marketing

May 19, 2022

Staff Reporters

Hennessy and NBA give tattered basketball court a ...

INSPIRATION STATION: To mark a new partnership between the two brands, Hong Kong-based artist Taxa was commissioned to produce a large graffiti piece in Tsing Yi Estate.