The independent firm will be tasked to deliver creative duties for Marriott’s loyalty programme in APAC, with first work to be released in the coming quarter.
See which agencies, campaigns and talents made the cut this year.
SPIKES HIGHLIGHTS: Catherine Driscoll, commissioning editor, WARC, shares key takeaways for brands to understand and embrace this new dynamic.
Neo has been with the group for 14 years, most recently as Singapore COO.
In this lesson, Kevin Smyth from Playground XYZ explains how marketers can use modern attention-based metrics to measure retention.
INSPIRATION STATION: To mark a new partnership between the two brands, Hong Kong-based artist Taxa was commissioned to produce a large graffiti piece in Tsing Yi Estate.
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