by Staff Reporters | Campaign Asia

Staff Reporters

Son Heung-Min chooses ‘boldness’ in Tiger Beer campaign

Advertising

1 day ago

Staff Reporters

Son Heung-Min chooses ‘boldness’ in Tiger Beer ...

Publicis unveils Tiger’s second brand film following Son’s signing as brand ambassador.

The end of Facebook Live Shopping: How will it impact ecommerce?

Analysis

1 day ago

Staff Reporters

The end of Facebook Live Shopping: How will it ...

SOUNDING BOARD: Brands will no longer be able to host any new or scheduled Live Shopping events on Facebook from October 1. Industry experts weigh in on how this will impact brands.

Creative Minds: Cheil’s Jaeyun Jung on her favourite Samsung campaign

Advertising

2 days ago

Staff Reporters

Creative Minds: Cheil’s Jaeyun Jung on her ...

The art director at Cheil Worldwide waxes lyrical about a 2021 Samsung campaign, the importance of exercise, and Bojack Horseman.

Asia-Pacific Power List 2022: Matt Che, Budweiser

Marketing

2 days ago

Staff Reporters

Asia-Pacific Power List 2022: Matt Che, Budweiser

Che upholds the culture, diversity and inclusivity of brands within the company by using authentic creative messaging.

Asia-Pacific Power List 2022: Manuel Arroyo, Coca-Cola

Marketing

3 days ago

Staff Reporters

Asia-Pacific Power List 2022: Manuel Arroyo, Coca-Cola

Following a US$4 billion partnership with WPP, The Coca-Cola Company is streamlining and simplifying its marketing capabilities under the leadership of global CMO Arroyo.