by Staff Reporters | Campaign Asia

Staff Reporters

1 day ago

Converse opens sustainability-minded retail space ...

An experimental retail location, Renew Labs Fitzroy, showcases the footwear brand's creativity, co-creation, and "inclusive ideation towards a more sustainable future".

Superunion Asia develops new identity for World Table Tennis

News

1 day ago

Staff Reporters

Superunion Asia develops new identity for World ...

The shop's creative strategy was to reverse the viewpoint of the audience by showing the game from the ball's eye view, capturing the energy and skill of the game.

Marketing

1 day ago

Staff Reporters

Dentsu launches Merkle in Taiwan

Carrie Tsai, the current iProspect Taiwan CEO, will also lead the CXM agency in this market.

2021 adspend growth to hit four-decade high: Warc forecast

Advertising

1 day ago

Staff Reporters

2021 adspend growth to hit four-decade high: Warc ...

Global advertising market to see record growth of 23.8% to $771 billion this year and hit $1 trillion in 2025.

Creative Minds: Shanan Goldring and the thrill of opportunity

Analysis

2 days ago

Staff Reporters

Creative Minds: Shanan Goldring and the thrill of ...

The creative director at Initiative Studio answers 11 of our questions. Learn how he still gets a tingle from every new brief, see his favourite work (by himself and others), and find out why he's neither a test cricketer nor a timber-industry tycoon.

Lalamove puts art on six wheels in Hong Kong

Analysis

2 days ago

Staff Reporters

Lalamove puts art on six wheels in Hong Kong

INSPIRATION STATION: Cartoon characters, delivery drones and stylish calligraphy adorn the brand's lorries in an initiative that also gives the public a chance to win prizes for Instagram posts.