Staff Reporters

1 day ago

Son Heung-Min chooses ‘boldness’ in Tiger Beer ...

Publicis unveils Tiger’s second brand film following Son’s signing as brand ambassador.

1 day ago

The end of Facebook Live Shopping: How will it ...

SOUNDING BOARD: Brands will no longer be able to host any new or scheduled Live Shopping events on Facebook from October 1. Industry experts weigh in on how this will impact brands.

2 days ago

Creative Minds: Cheil’s Jaeyun Jung on her ...

The art director at Cheil Worldwide waxes lyrical about a 2021 Samsung campaign, the importance of exercise, and Bojack Horseman.

2 days ago

Asia-Pacific Power List 2022: Matt Che, Budweiser

Che upholds the culture, diversity and inclusivity of brands within the company by using authentic creative messaging.

3 days ago

Asia-Pacific Power List 2022: Manuel Arroyo, Coca-Cola

Following a US$4 billion partnership with WPP, The Coca-Cola Company is streamlining and simplifying its marketing capabilities under the leadership of global CMO Arroyo.

4 days ago

Asia-Pacific Power List 2022: Lydia Zhu, Anta Sports

It’s safe to say that Zhu’s work is partly responsible for the rising influence of Chinese sportswear products in the past few years.