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Accenture to acquire Japanese digital firm Yumemi
The deal will bring Yumemi’s 400-strong team into Accenture Song.
Creative Minds: Vũ Đăng Khoa is fuelled by chaos ...
Dentsu Creative Vietnam’s Vũ Đăng Khoa on his journey from scrawling graffiti on textbooks to the more controlled chaos of advertising.
Agency Report Card 2024: Assembly
Assembly successfully pivoted to new sectors like healthcare and achieved B Corp certification. But revenue and operational hurdles must be addressed to solidify its position as a challenger agency.
How a cute fishball turned its frown upside down
For Thai-based restaurant chain Bar BQ Plaza, Grey Thailand made sure that its clients’ feelings about dwindling sales were in full display to set off a national outcry.
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Netflix revamps TV app with bigger previews, ...
The streaming giant is also rolling out a TikTok-style vertical feed to simplify browsing and boost content discovery.
StackAdapt launches integrated platform to connect ...
Marketers can now use one workflow to trigger emails from ad views and personalise campaigns using real-time purchase signals.
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