Shu Fen Goh
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PROMOTED
May 17, 2023
Improving on paying for performance
As CMOs are pressured to cut costs and drive efficiencies, it’s time to prove marketing’s effectiveness and impact on business.
Aug 3, 2016
Women’s success is business success
R3's Goh Shu Fen makes the dollars and cents case for gender equality
May 26, 2016
Agency of the Year: 2026
Some of the qualities that define the successful agencies of the future look quite similar to those that define successful agencies today, according to R3's Shufen Goh.
Apr 13, 2016
Budget planning: Finding the value of a ‘zero-based’...
Zero-based budgeting can enable a strategic focus on core marketing goals and lead to effective investment, Shufen Goh of R3 explains.
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