Shawn Lim
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How UOB reduced its ad emissions without compromisin...
UOB believes there is an opportunity for marketers to minimise their campaign’s impact on CO2 while improving overall effectiveness. Campaign finds out how.
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Why does such a lack of transparency still exist in ...
Although many adtech players remain incentivised to keep the ecosystem opaque, new business models and auditing practices are challenging the status quo to demonstrate value for clients.
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Swatch switches media duties to Publicis from ...
Swatch is the second long-term client after Dyson to depart from GroupM to Publicis this year, following news of a bribery scandal in China in 2023.
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Forbes ‘mistakenly’ ran MFA site for years
The MFA site featured ads from global brands while all major holding companies were found to have purchased ad space on the now-disgraced platform.
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Netflix appoints Hakuhodo's H+ as media AOR for SEA ...
EXCLUSIVE: Having previously partnered with UM, Netflix placed its media account under review and has now appointed H+ as its regional AOR.
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Deloitte's Dorothy Peng on why she left adland for ...
In her first interview since joining Deloitte, the former regional MD for RGA speaks to Campaign about her journey into consultancy, what innovation looks like outside of adland, and inspiring women around her as a veteran.
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