Preeti Hoon

'Why should I worry about benchmarking against anybody else?': SK Swamy on IPOs, expansions, and exceeding expectations
Mar 28, 2024
Preeti Hoon

'Why should I worry about benchmarking against ...

Exclusive: Marketing agency R K Swamy's chairman and MD Srinivasan Swamy delves into the details of the company's pioneering IPO listing in India, and why he's focused on where to invest next in tech.

Maruti Suzuki India to increase marketing spend, eyes 50% market share
Mar 17, 2024
Preeti Hoon

Maruti Suzuki India to increase marketing spend, ...

Campaign India speaks to Maruti Suzuki India Limited's Shashank Srivastava on why the evident upsurge in the Indian OTT market has some brands shaking up their marketing mix to include the category as a priority, with MSIL being one of them.

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