Paul Nesbitt

How should marketers tap gaming trends in APAC?
May 16, 2023
Paul Nesbitt

How should marketers tap gaming trends in APAC?

Asia is the world's largest video games region, with 1.5 billion people playing PC and mobile games. Now, 2023 is bringing new challenges and opportunities for the gaming industry.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Baidu PR head apologises after backlash sparked by controversial videos

1 Baidu PR head apologises after backlash sparked by controversial videos

'Hire women: They do all the work and take none of the credit’: Cindy Gallop gets candid with Campaign

2 'Hire women: They do all the work and take none of the credit’: Cindy Gallop gets candid with Campaign

APAC Power List 2024: The power players shaping the region's brand landscape

3 APAC Power List 2024: The power players shaping the region's brand landscape

Baidu PR head departs company following controversial videos

4 Baidu PR head departs company following controversial videos

Apple's 'Crush' ad elicits backlash from marketing and PR pros

5 Apple's 'Crush' ad elicits backlash from marketing and PR pros

The changing face of political ad campaigns in India

6 The changing face of political ad campaigns in India

Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

7 Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

Move and win roundup: Week of May 6, 2024

8 Move and win roundup: Week of May 6, 2024

Pepsi unveils new logo and identity; colours 120 markets in electric blue

9 Pepsi unveils new logo and identity; colours 120 markets in electric blue

Women Leading Change Awards 2024: Winners revealed

10 Women Leading Change Awards 2024: Winners revealed