Mengxi Jiang
Send feedback to Mengxi Jiang.
May 4, 2022
How marketers can tap the evolving male consumer in ...
While you'll still find portrayals of traditional rough masculinity, there is more inclusiveness towards pluralistic masculinity with premium products, fashion and style all becoming aspirational, writes this Shanghai-based design and insights professional.
Jun 16, 2020
Livestream selling is all the rage in China, but beware
As brands rush into the the livestreaming trend, they need to remember the importance of cultivating an overall brand experience.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.png&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)