Aleetza Senn
Send feedback to Aleetza Senn.
Jan 8, 2024
As travel booms, here's how agencies can take ...
After surviving the throes of a pandemic and missing out on exploring the world, the APAC region's potential for travel advertising is only on the rise. But the details of successful marketing lie in the data and its ability to unlock customers' needs, opines Sparkline’s Aleetza Senn.
Oct 21, 2015
How the CMO and CIO can just get along
How to turn the CIO/CMO relationship from a pain in the ass into a harmonious business asset.
Apr 1, 2015
Getting personal with data: Are you after a ...
True understanding of customers, according to Aleetza Senn of analytics specialist Sparkline, is like the difference between meeting someone on Tinder and taking the time to learn enough about them to form a lasting relationship.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.png&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
