Advertising Media Technology
Shawn Lim
Nov 7, 2023

YouTube expands anti-ad blockers test: Good news for marketers?

Should marketers capitalise on the mass un-installments of ad blockers on YouTube as the platform expands a test to ban ad blockers?

(L-R) Niraj Nagpal, Vivek Ramachandran and Gordan Domlija

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