PR Analysis Opinions
Ruonan Zheng
Aug 19, 2019

Versace, Coach & Givenchy: Measuring the gravity of the China t-shirt controversy

With heightened political and social tension between Hong Kong and mainland China, luxury brands should pay extra attention to what they say, do, and sell.

Yang Mi in Versace Pre-Fall 2019 campaign. The controversy started with a Weibo post on August 11 with an image of a Versace T-shirt from its 2019 Spring and Winter collection, which listed Hong Kong and Macau as independent countries. Photo: Versace

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

APAC Power List 2024: The power players shaping the region's brand landscape

1 APAC Power List 2024: The power players shaping the region's brand landscape

Baidu PR head apologises after backlash sparked by controversial videos

2 Baidu PR head apologises after backlash sparked by controversial videos

'Hire women: They do all the work and take none of the credit’: Cindy Gallop gets candid with Campaign

3 'Hire women: They do all the work and take none of the credit’: Cindy Gallop gets candid with Campaign

Apple's 'Crush' ad elicits backlash from marketing and PR pros

4 Apple's 'Crush' ad elicits backlash from marketing and PR pros

Baidu PR head departs company following controversial videos

5 Baidu PR head departs company following controversial videos

The changing face of political ad campaigns in India

6 The changing face of political ad campaigns in India

Move and win roundup: Week of May 6, 2024

7 Move and win roundup: Week of May 6, 2024

Asia-Pacific Power List 2024: Ravi Santhanam, HDFC Bank

8 Asia-Pacific Power List 2024: Ravi Santhanam, HDFC Bank

Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

9 Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

Pepsi unveils new logo and identity; colours 120 markets in electric blue

10 Pepsi unveils new logo and identity; colours 120 markets in electric blue

Related Articles

Owners of luxury brand Coach, Tapestry, purchase parent company of Michael Kors, Jimmy Choo and Versace in US$8.5 billion deal
Aug 11, 2023
Staff Reporters

Owners of luxury brand Coach, Tapestry, purchase ...

Geography lessons: Brands keep failing an easy China test
Aug 15, 2019
Jingjing Ma

Geography lessons: Brands keep failing an easy ...

Why the China t-shirt controversy is the cultural wakeup call luxury brands needed
Aug 16, 2019
Clare Kane

Why the China t-shirt controversy is the cultural ...

Coach, Versace under Chinese fire for problematic country listings
Aug 12, 2019
Staff Reporters

Coach, Versace under Chinese fire for problematic ...

Just Published

Singapore celebrates its multi-faceted Jewel
10 hours ago
Staff Reporters

Singapore celebrates its multi-faceted Jewel

A new film celebrates Jewel Changi Airport’s (Jewel) fifth anniversary taking viewers on a one-minute journey through the 135,700 square metre travel hub.

Agency Report Card 2023: Hakuhodo
The Information
11 hours ago
Staff Reporters

Agency Report Card 2023: Hakuhodo

Business is thriving, innovation is at full throttle. Finally, this year, there is a pivotal shift in DEI too. Yet, it’s crucial to move beyond written goals to tangible actions because equitable gender representation is a necessity for relevance and accountability.

Will zero-party data restore consumers' trust in brand value?
12 hours ago
Shawn Lim

Will zero-party data restore consumers' trust in ...

Allowing individuals to willingly and conveniently share their data in exchange for better experiences can be a win-win. But as Campaign discovers, certain conditions and challenges must be met for all to benefit.