Two new inventory filtering tools will automatically place brands next to safe content across 11 verticals, including beauty and technology.
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A partnership with the IAB Tech Lab will make it easier for advertisers to reconcile their first-party data with media giants.
The ad tech company has recruited back several former MediaMath employees and supply-side partners to revitalise the DSP that went bankrupt last year.
Antonis Kocheilas takes up newly created role.
Speculation has created what one insider calls a 'febrile' atmosphere at the top of the agency sector.
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