Robert Sawatzky
Dec 11, 2020

Telkomsel calls digital review

Indonesia's largest mobile service provider has put its incumbent digital agency on notice as it prepares a multi-agency pitch.

Telkomsel calls digital review

Telkomsel, the largest mobile service provider in Indonesia has called a full review of its digital mandate and is in the process of reviewing agency candidates.

The incumbent on the account is Hakuhodo-owned digital agency I-DAC Indonesia. Hakuhodo has a long history of working with Telkomsel, having earned split creative duties with Leo Burnett back in 2010, while local shop Narrada handled digital duties for much of the past decade

Marketing consultancy R3 will be managing the pitch, it confirmed, when contacted by Campaign

 

Source:
Campaign Asia

Related Articles

Just Published

1 day ago

IPG becomes first company to integrate Adobe ...

The IPG Engine is set to be integrated across their full spectrum of operations, providing a suite of services that span the entire content lifecycle, including creation, curation, assembly, personalisation, and measurement.

1 day ago

Where is China’s gaming industry headed next?

A draft legislation was published in December outlining plans to restrict in-game purchases in a bid to curb “obsessive” gaming behaviour in China. Then it disappeared. What happens next?

1 day ago

The rise of indies amid Japan's advertising oligopoly

Amid the vast expanse of Japan's advertising landscape dominated by giants like Dentsu, Hakuhodo and ADK, independents are mushrooming. These David-like contenders may lack the colossal budgets of their Goliath counterparts, but they wield a different kind of power—one fueled by strategy, resilience, and agility.

1 day ago

Dentsu bags Popeyes India's creative mandate

Account won post a multi-agency pitch