Staff Reporters
Jan 24, 2013

Standard Chartered taps into social GPS app for credit-card acquisitions

KUALA LUMPUR - Standard Chartered Bank has leveraged the increasing popularity of social GPS application Waze for its ‘Travel smart’ campaign.

Standard Chartered leverages Waze

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

2 hours ago

PR Awards Asia-Pacific 2024 shortlist announced

Check out the 269 shortlisted efforts for innovative campaigns, impactful storytelling, and strategic communication across the region.

6 hours ago

Sports marketing has lost its authenticity

Brands should be embracing athletes’ real stories to make the most inspirational, impactful work.

6 hours ago

WPP is ‘significantly stronger company’ than when ...

Company has lost crown as most valuable agency group since 2018.