Advertising Marketing Analysis Opinions
Charles Wigley
Jan 17, 2020

Is 'demonic' Dominic Cummings currently the best adman in the UK?

Even if you don't care about UK politics, the way Brexit was sold to the public underscores important but oft-forgotten advertising advice, according to BBH's Asia chairman.

Activists depict Prime Minister Boris Johnson as a puppet operated by his advisor Dominic Cummings during a London protest in October. (Photo by Isabel Infantes/AFP via Getty Images)

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