Marketing News
Anant Rangaswami
Feb 26, 2010

IPL on a sticky wicket over strict limits on match coverage

MUMBAI - When Lalit Modi announced plans for the first season of the Indian Premier League (IPL), critics said it just wasn't cricket. And they were right - it wasn't cricket. It was a spectacularly packaged entertainment option the likes of which Indian audiences had never seen before - and they lapped it up.

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