Analysis Opinions
Bryce Whitwam
Apr 21, 2022

How wider consumer trends are emerging from Shanghai's lockdown

SHANGHAI ZHAN PODCAST: Chinese agency strategy experts from McCann Health and Ogilvy predict the whole China market will be impacted by the recent Shanghai lockdown, creating both challenges and opportunities for brands.

Shanghai's Covid lockdown continues with officials scrambling to organise food, waste management and testing for 23 million people. (Shutterstock)

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