The agency will handle all media buying and planning duties, including digital.
PT Reckitt Benckiser (Indonesia) has named Group M as its agency of record and has moved the entire media remit under the Group M umbrella. IPG Mediabrands is the incumbent agency.
Campaign Asia-Pacific has learnt the account size is pegged at US$4 million.
The British consumer goods multinational is present in three categories in Indonesia: health, hygiene and nutrition. Their key brands in the region are Dettol, Harpic, Enfagrow and Durex.
It is an open contract with review after two years.
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In the wake of public outrage and a significant decline in share prices, Baidu refrained from commenting on the matter.
With signs of improvement on the horizon but a parent network restructuring against the backdrop, Carat navigated the difficult position of maintaining its growth in 2023, whilst remaining unaffected by the uncertainties that surround it.
Even as marketers in Asia tap into the vast reach and clout of social media influencers, R3’s Shufen Goh has a few guidelines to make the most of these relationships.
The expansion comes as Omnicom announced a new entity in India in November 2023—Omnicom Advertising Services—to oversee the company’s creative agencies in the region, with Aditya Kanthy at the helm as CEO.
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