Apr 25, 2024

Digital Media Awards 2024 winners revealed

See the full winners list, including the Grand Prix winners, campaign awards in the media and product-sector sections, the digital media owners awards, and the people/company awards.

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Team EssenceMediacom China scooped the Grand Prix Agency of the Year title

Campaign Asia-Pacific has announced the winners for the 2024 Digital Media Awards. The Digital Media Awards celebrate the best digital marketing work, innovation and talent, while also recognising the Greater China region's growing influence on the global digital industry.

EssenceMediacom China emerged as the big winner this year. It scooped the Grand Prix Agency of the Year title along with eight golds, five silvers and three bronzes in other categories.

Scroll below for the full list of winners:

GRAND PRIX
Category	Award	Title	Agency/Company	Brand	Market
Platinum Award	Winner	Sync With Lover	Medialand Digital Strategy	Durex	Taiwan

Category	Agency / Company	Market	Award
Agency of the Year	EssenceMediacom China	China	Winner

INDUSTRY EXCELLENCE AWARDS
Category	Award	Title	Agency / Company	Brand	Market
Beauty and Cosmetics	Gold	Clarins Precious Launch Campaign	Assembly	Clarins	Hong Kong SAR
	Silver	L'Occitane’s Programmatic Flank Maneuver	Mindshare China	L'Occitane	China
	Bronze	Celebrating Love & Beauty on 5.20 with Kérastase	THINK CHINA	Kérastase	Hong Kong SAR
Consumer Products and Services	Gold	Dr.P: Elderly's Enjoyable Aging Life	PHD Taiwan	Dr.P	Taiwan
	Silver	The Selfish Gifters	Initiative	LEGO	China
	Bronze	LEGO FRIENDS - BESTIES ADVENTURE AT CREATIVE LAND	Initiative	LEGO	China
Electronic Products	Silver	A Perfect Marriage of Product and Sustainability	Starcom	Samsung Electronics	Taiwan
Electronic Products	Bronze	“Join The Flip Side” with Samsung HK	THINK CHINA	Samsung Electronics	Hong Kong SAR
Energy and Petroleum	Gold	Innovating Accessible Sustainability: Shell's AI-Driven Campaign to Eco-Mobility	EssenceMediacom	Shell	China
Fashion, Watches, and Jewellery	Bronze	#WITH UT Collaborative MV	Medialand Digital Strategy	Uniqlo	Taiwan
Finance, Banking, and Insurance	Gold	Choosing Blue Is Just That Easy	Assembly	Blue Insurance	Hong Kong SAR
Finance, Banking, and Insurance	Bronze	Promise x Lollytalk Cheerleading Campaign	EssenceMediacom Hong Kong/ Cheil Pengtai Hong Kong	Promise Hong Kong	Hong Kong SAR
Food, Confectionary, and Restaurants	Silver	Skittles – Absurd Island	BBDO China (Shanghai)/ Essence Mediacom/ Xverse	Skittles	China
	Silver	VEDAN's Groundbreaking Cross-Border Partnership Program	TVBS Media	VEDAN	Taiwan
	Bronze	Cracking the Code: Magnum's New Influencer Formula	Mindshare China	Magnum	China
Home Furnishing and Appliances	Bronze	Dyson: Precisely for Pets	Mindshare China	Dyson	China
IT and Telecommunications	Silver	SAP ZERO-CARBON COURT	Beijing JUXT Marketing Services	SAP	China
Media and Entertainment	Silver	I Read the SCMP	Assembly	SCMP Advertising	Hong Kong SAR
Non-Alcoholic Beverages	Gold	1982 Sprite: A Meme Come True	EssenceMediacom China	Sprite	China
	Silver	KangShiFu Online Classes with eSports Stars	Mindshare China	KangShiFu	China
	Bronze	Pro-Kido Goes Camping With Dads	Mindshare China	Pro-Kido	China
Pet Care	Silver	The Call of Cats	Edelman Public Relations Worldwide	Petgugu	China
Pharmaceuticals and Healthcare	Gold	Sync With Lover	Medialand Digital Strategy Limited	Durex	Taiwan
	Silver	Turning Gameplay into Foreplay with Durex	Mindshare China	Durex	China
	Bronze	Smart-Lunch-Box: Making a healthy diet easier and happier	Spark Foundry Taiwan	Glucerna	Taiwan
Retail Stores	Gold	“I AM HERE”— IP Marketing for Growth	Chengdu IFS	Chengdu IFS	China
Retail Stores	Bronze	Carrefour Zhongyuan AI MemoCode	dentsu X	Carrefour	Taiwan
Transportations and Automotives	Gold	Rethink Your Ride	EssenceMediacom Hong Kong/ Havas Hong Kong	Uber Taxi	Hong Kong SAR
Transportations and Automotives	Bronze	Mercedes-Benz E-Class Launch Campaign	BBDO China (Beijing)	Mercedes-Benz	China
Travel, Tourism, and Leisure	Gold	Making a unique urban city #StarlightBnB	TVBS Media	Taitung County Government	Taiwan
	Silver	Hello Hong Kong	GREY Hong Kong	Hong Kong Tourism Board	Hong Kong SAR
	Bronze	City Canvas	GREY Hong Kong	Hong Kong Tourism Board	Hong Kong SAR

MEDIA AWARDS
Category	Award	Title	Agency / Company	Brand	Market
Best Digital Media Innovation	Gold	Coke Gives China's Icons a Refreshing Break	EssenceMediacom China	Coca-Cola	China
	Silver	All Roads Lead to Nike Sportchella	Mindshare China	Nike	China
	Bronze	Your vitamin is in Centrum	Zenith Taiwan/ Performics Taiwan	Centrum	Taiwan
Best Gamification	Gold	Sync With Lover	Medialand Digital Strategy Limited	Durex	Taiwan
	Silver	KangShiFu Online Classes with eSports Stars	Mindshare China	KangShiFu	China
	Bronze	Turning Gameplay into Foreplay with Durex	Mindshare China	Durex	China
Best Integrated Marketing Campaign	Gold	Under Armour: Listen! Don't Run.	BlueMedia	Under Armour	China
	Gold	We are the Changemakers	Shell China/ BCW Beijing	Shell	China
	Silver	Uber Taxi: Rethink Your Ride	EssenceMediacom Hong Kong/ Havas Hong Kong	Uber Taxi	Hong Kong SAR
Best Mobile Campaign	Gold	Sync With Lover	Medialand Digital Strategy Limited	Durex	Taiwan
	Silver	Hunting the Haunting	Zenith Taiwan/ Digitas Taiwan	20th Century Studios	Taiwan
	Bronze	Cuixiangmi’s Invitation to Parent-Child Bedtime Bonding Fun	EssenceMediacom China	Cuixiangmi	China
Best O2O Marketing	Gold	Skittles Thematic_Jump Into The Rainbow	EssenceMediacom China	Skittles	China
	Gold	Uber Taxi: Rethink Your Ride	EssenceMediacom Hong Kong/ Havas Hong Kong	Uber Taxi	Hong Kong SAR
	Silver	Pro-Kido Goes Camping With Dads	Mindshare China	Pro-Kido	China
Best Out-Of-Home	Gold	Helena Rubinstein: Leveraging Programmatic DOOH in Hong Kong	Hivestack/ Omnicom Media Group/ L'Oreal	Helena Rubinstein	Hong Kong SAR
	Silver	Xiaohongshu \| HUNDREDS OF WAYS TO TRAVEL	Wavemaker China	Xiaohongshu	China
	Bronze	Uber Taxi: Rethink Your Ride	EssenceMediacom Hong Kong/ Havas Hong Kong	Uber Taxi	Hong Kong SAR
Best Pandemic Digital Response	Gold	PizzaHut Delivery I am sorry "ZeroHarm" to everyone	iProspect Taiwan/ isobar Taiwan/ Carat Taiwan	Pizza Hut	Taiwan
Best Pandemic Digital Response	Bronze	KangShiFu Online Classes with eSports Stars	Mindshare China	KangShiFu	China
Best Performance Marketing	Gold	Real Magic Data Fusion Brings Real Results	EssenceMediacom China	Coca-Cola	China
	Silver	Evolve Social Media, Seeding to Performance Focused	OMD China	Philips	China
	Bronze	Promise x Lollytalk Cheerleading Squad Campaign	EssenceMediacom Hong Kong/ Cheil Pengtai Hong Kong	Promise Hong Kong	Hong Kong SAR
Best SEO/SEM Campaign	Silver	Delivering Elevated Luxury through Personalized Marketing	Assembly	Mandarin Oriental Hotel Group	China
Best SEO/SEM Campaign	Bronze	PizzaHut Delivery I am sorry "ZeroHarm" to everyone	iProspect Taiwan/ isobar Taiwan/ Carat Taiwan	Pizza Hut	Taiwan
Best Social Media Campaign	Gold	1982 Sprite: A Meme Come True	EssenceMediacom China	Sprite	China
	Silver	Coke Gives China's Icons a Refreshing Break	EssenceMediacom China	Coca-Cola	China
	Bronze	M&M's Fun Hunting for Pink	EssenceMediacom China	M&M's	China
Best Use of Content	Gold	Uber Taxi: Rethink Your Ride	EssenceMediacom Hong Kong/ Havas Hong Kong	Uber Taxi	Hong Kong SAR
	Silver	The Selfish Gifters	Initiative	LEGO	China
	Bronze	KFC: The New Late Night Spot	Mindshare China	KFC	China
Best Use of Data	Gold	Your vitamin is in Centrum	Zenith Taiwan/ Performics Taiwan	Centrum	Taiwan
	Silver	Adding a Sip of Balance After China's Meals	EssenceMediacom China	Chunyue Flat Soda Beverage	China
	Bronze	L'Occitane’s Programmatic Flank Maneuver	Mindshare China	L'Occitane	China
Best Use of E-Commerce	Bronze	Celebrating Love & Beauty on 5.20 with Kérastase	THINK CHINA	Kérastase	Hong Kong SAR
Best Use of Influencer	Gold	Coke Gives China's Icons a Refreshing Break	EssenceMediacom China	Coca-Cola	China
	Silver	Yili Guliduo Village CEO CNY Marketing Campaign	Mindshare China	Guliduo	China
	Bronze	City Canvas	GREY Hong Kong	Hong Kong Tourism Board	Hong Kong SAR
	Bronze	I Read the SCMP	Assembly	SCMP Advertising	Hong Kong SAR
Best Use of Interactive Media	Gold	Sync With Lover	Medialand Digital Strategy Limited	Durex	Taiwan
	Silver	Snickers: The World's First Ultraman-Themed Gaokao Experience	EssenceMediacom China	Snickers	China
	Bronze	Running into the Future	Spark Foundry Taiwan/ Digitas Taiwan	New Balance	Taiwan
Best Use of Live Streaming	Gold	1982 Sprite: A Meme Come True	EssenceMediacom China	Sprite	China
	Silver	Clarins TR DSL Social Campaign	Beijing JUXT Marketing Services	Clarins	China
	Bronze	KangShiFu Online Classes with eSports Stars	Mindshare China	KangShiFu	China
Best Use of MarTech	Gold	Your vitamin is in Centrum	Zenith Taiwan/ Performics Taiwan	Centrum	Taiwan
	Silver	Curating Promotions Can Also Drive By Data	MEShPlus/ BITO STUDIO	Romantic Route 3	Taiwan
	Bronze	The Virtual Asset Foundry	mediaman/ Zixelise	AmorePacific	China
Best Use of Programmatic	Silver	Curating Promotions Can Also Drive By Data	MEShPlus/ BITO STUDIO	Romantic Route 3	Taiwan
	Silver	Strategic Media Proficiency:Cathay Pacific's Revival and Sales Uptick	Zenith Taiwan	Cathay Pacific	Taiwan
	Bronze	Real Magic Data Fusion Brings Real Results	EssenceMediacom China	Coca-Cola	China
Best Use of Real-Time Marketing	Gold	All Roads Lead to Nike Sportchella	Mindshare China	Nike	China
	Silver	Slow Down and Taste the Sweetness with ATH	EssenceMediacom China	Authentic Tea House	China
	Bronze	Unraveling Mom’s untold truth with intention-led communication	Zenith Taiwan	NAN	Taiwan
Best Use of Short Video	Gold	Schwarzkopf CNY Campaign - POWER TO UNLEASH BEAUTY	UM	Schwarzkopf	China
	Silver	Hello Hong Kong	GREY Hong Kong	Hong Kong Tourism Board	Hong Kong SAR
	Bronze	Hong Kong Police Douyin Official Account	Public Relations Wing	Hong Kong Police Force	Hong Kong SAR
Best Use of Website & Apps	Silver	Leveraging Weather To Boost Tea Trials	EssenceMediacom China	Yangguang	China
Best Use of Website & Apps	Silver	Sync With Lover	Medialand Digital Strategy Limited	Durex	Taiwan

DIGITAL MEDIA OWNERS
Category	Award	Title	Agency / Company	Brand	Market
Best Use of Integration	Silver	F23 JWBL Brand rejuvenation IMC campaign	Ruder Finn Marketing & Communications, Shanghai Office	Johnnie Walker Black Label	China
Best Use of Integration	Silver	GP Batteries Extra Playtime Campain	Guangzhou Ahead Digital	GP Batteries	China

Most Innovative Media Technology		No Shortlist No Award

Source:

Campaign Asia

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