Marketing Analysis
Staff Reporters
Jun 23, 2022

Creative Minds: Lilian Li fondly remembers shivering in Tengger Desert's biting cold

Get to know Sweetshop China's executive producer whose work is inspired by her surroundings.

Lilian Li

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Baidu PR head apologises after backlash sparked by controversial videos

1 Baidu PR head apologises after backlash sparked by controversial videos

'Hire women: They do all the work and take none of the credit’: Cindy Gallop gets candid with Campaign

2 'Hire women: They do all the work and take none of the credit’: Cindy Gallop gets candid with Campaign

APAC Power List 2024: The power players shaping the region's brand landscape

3 APAC Power List 2024: The power players shaping the region's brand landscape

Baidu PR head departs company following controversial videos

4 Baidu PR head departs company following controversial videos

Apple's 'Crush' ad elicits backlash from marketing and PR pros

5 Apple's 'Crush' ad elicits backlash from marketing and PR pros

The changing face of political ad campaigns in India

6 The changing face of political ad campaigns in India

Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

7 Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

Move and win roundup: Week of May 6, 2024

8 Move and win roundup: Week of May 6, 2024

Pepsi unveils new logo and identity; colours 120 markets in electric blue

9 Pepsi unveils new logo and identity; colours 120 markets in electric blue

Women Leading Change Awards 2024: Winners revealed

10 Women Leading Change Awards 2024: Winners revealed

Related Articles

Creative Minds: Sweetshop’s Paul Nevison survived an earthquake
Sep 1, 2022
Staff Reporters

Creative Minds: Sweetshop’s Paul Nevison survived ...

Creative Minds: Dou Chen wants to dine with her grandmother, Justin Bieber, and Bill Gates
Mar 21, 2024
Staff Reporters

Creative Minds: Dou Chen wants to dine with her ...

Creative Minds: Why Sweetshop’s Melanie Bridge loves HBO’s Succession
May 5, 2022
Staff Reporters

Creative Minds: Why Sweetshop’s Melanie Bridge ...

Creative Minds: Steven Spielberg changed cinema and Jennifer Crabb’s life
Jan 12, 2023
Staff Reporters

Creative Minds: Steven Spielberg changed cinema and ...

Just Published

Agency Report Card 2023: FCB
The Information
1 day ago
Staff Reporters

Agency Report Card 2023: FCB

A year of transformative change for FCB in key markets, as the addition of Kinnect and continued strength from FCB/Six continues to drive business growth in India and New Zealand, respectively.

Alibaba, Tencent beat forecasts with strong results
1 day ago
Minnie Wang

Alibaba, Tencent beat forecasts with strong results

Both Chinese tech giants continue to record robust growth. Meanwhile, Tencent's market capitalisation is already more than double that of Alibaba’s.

Southeast’s Asia’s top 50 brands 2024
1 day ago
Matthew Keegan

Southeast’s Asia’s top 50 brands 2024

Customers who participated in a comprehensive research survey conducted by Milieu Insight and Campaign rated Samsung and Shopee at the top of their list. View the other 48 brands who made the cut.