Advertising Marketing PR News
Nikita Mishra
Jan 10, 2023

CNY campaigns: Getting brand messaging right when China is reeling under Covid

SOUNDING BOARD: Industry experts weigh in on the best strategies for brands to nail the cultural tone and empathetic approach to connect during uncertainty.

Clockwise from top left: Joanne Painter (Icon Agency), Olivia Plotnick (Wai Social), Antony Yiu (PHD Hong Kong), Martin Roll, Ria Parikh (Imergey), Huiwen Tow (Virtue APAC), Ian Whittaker (Liberty Sky Advisors), Bob Wang (TBWA/Shanghai), Dixi Chern (Media.Monks Shanghai), Charles Cheung (Carma Asia)

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