Analysis News Advertising Media PR Marketing
Bailey Calfee
Oct 22, 2023

Clean Creatives, agencies urge B Lab to rethink B Corp certifications for agencies with fossil fuel clients

In the wake of Havas’ appointment as Shell’s media agency of record, Clean Creatives and other B Corp-certified agencies are demanding that B Lab strip accreditation from agencies with fossil fuel clients.

Greenpeace activists hold a billboard during a protest outside Shell headquarters in July, 2023. (Photo: Getty Images).

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