As the 2023 Cannes Lions International Festival of Creativity approaches, Campaign looks at which agencies have performed strongly in the past five years.
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It's never been more crucial to understand audience targeting, brand growth, and campaign success measurement. Yet, Australian businesses are lagging in the adoption of data-driven strategies, asserts RMIT Online's Anshu Arora.
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Far too many global businesses rely on American audiences for sales and engagement. Alternatives like Meta's Reels exist, but pivoting and recalibrating will be a daunting quest.
With a keen eye for revenue growth and all things marketing, Nguyen stands out as a leader who not only adapts but propels her team and company to new heights.
The changes come as HUL reported a 6% decline in standalone net profit for the fiscal fourth quarter.
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