Campaign's editorial team discusses a trio of features on creative partnerships.
Campaign UK's work and inspiration editor Imogen Watson is joined by features editor Matt Barker and reporter Charlotte Rawlings to discuss a trio of features delving into creative partnerships.
The first of the three features examined issues surrounding creative partnerships, the second focused on the relationships between creative and strategy departments, and the third considered lone creatives.
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Even as marketers in Asia tap into the vast reach and clout of social media influencers, R3’s Shufen Goh has a few guidelines to make the most of these relationships.
The expansion comes as Omnicom announced a new entity in India in November 2023—Omnicom Advertising Services—to oversee the company’s creative agencies in the region, with Aditya Kanthy at the helm as CEO.
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Warc’s Social Media Reaches New Peaks report revealed that social media is now the largest channel in the world in terms of adspend.
“This Apple ad is what happens when you try to be ‘edgy’ with no consideration for strategy,” said Lulu Cheng Meservey.
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