In-housing might be particularly seductive to marketers during times of economic pressures, but its appeal is wider than the financial justification. Campaign has spoken to CMOs worldwide to uncover their future plans.
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Delivery Hero, the parent company of Foodpanda, has been actively seeking to offload some of its regional assets to enhance its profitability.
Catch the highlights from the two-day event (May 14-15) on all things disruption, AI, creativity, and more.
Campaign360: Keynote speaker Gallop unveiled six key principles for future branding, discussed selling sex from a female lens, unlocking talent, and called for a revamp of the adtech model.
Management and structural changes continue at Dentsu X, which needs more key wins to stabilise the business.
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