AUSTRALIA - Home entertainment company Bose has awarded its media planning and buying account to OMD in Australia and Japan.
OMD succeeds the incumbent Mitchell & Partners in Western Australia and Queensland and Spearhead in Victoria.
According to Nielsen, Bose's annual ad spend in the 12 months up to December 2009, was an estimated US$2.2 million in Australia.
When contacted by Media, Bose remained tight-lipped about any details relating to the account and when OMD's duties will take effect from.
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