Eat with Singha
Presented by Plan B and Singha, ‘Eat with Singha’ is a two-day pop-up food festival, where the public is invited to indulge in a gastronomic adventure of specially curated Thai delicacies paired with the refreshing and crisp profile of Singha Beer.
Planning & Execution
Eat with Singha’ was held at Ten Square, an iconic landmark in Singapore. INX as the venue partner approached the event with a focus on leveraging venue’s unique feature - car vending machine to enhance overall visitor experience. INX curated a giant-sized Singha beer bottle as the launch mechanism and as a display at the real life car vending machine to capture public attention and increase Singha brand visibility in the bustling area.
Visitors were immersed in atmosphere that seamlessly blended Thai culture with modern sophistication. By integrating Singha branding thoughtfully throughout the event, we created memorable touchpoint that resonated with attendees.
Effectiveness / Results
More than 95 pieces of online coverage and has more than 79 million outreach