'Measurement is the new currency': OMG APAC's Tony Harradine on media's next chapter

As holding networks consolidate and AI reshapes the industry, Omnicom Media ...

Does your brand have the soul to succeed?

Indonesia's VAT hike raises concerns about consumer ...

Publicis Media Malaysia appoints new CEO, bolsters ...

M&C Saatchi details global rebrand and strategy shift ...

4 hours ago

'Measurement is the new currency': OMG APAC's Tony Harradine on media's next chapter

As holding networks consolidate and AI reshapes the industry, Omnicom Media Group's APAC CEO talks about maintaining agency independence, China's future, weathering pitch losses, and why his biggest leadership lessons come far from the boardroom.

6 hours ago

Does your brand have the soul to succeed?

After shepherding billion-dollar brands at HP, Mars, and Unilever through an era where AI threatens to make marketing more mechanical than ever, veteran CMO Siew Ting Foo challenges conventional wisdom with a powerful argument: the future belongs to brands that dare to be human.

6 hours ago

Indonesia's VAT hike raises concerns about consumer ...

Consumer goods companies are preparing for a potential slowdown in sales as price-sensitive consumers reduce non-essential spending.

4 hours ago

Publicis Media Malaysia appoints new CEO, bolsters ...

Mindshare Malaysia's chief client officer, Kristine Ong, will take charge as CEO of Publicis Media Malaysia, while Sujith Rao has been elevated to managing director of Performics.

28 minutes ago

M&C Saatchi details global rebrand and strategy ...

Rebrand will officially launch in March 2025 as the agency celebrates its 30th anniversary.

3 days ago

Creative Minds: Rohit Malkani is made for the stage

Malkani might be a maverick of his craft as L&K Saatchi & Saatchi's co-CCO by day, but this multifaceted creative is a theatre aficionado and aspiring TED speaker who found his way from account planning to advertising's coolest shores.

3 days ago

TBWA dominates in Japan/Korea AOY 2024 awards

Accenture Song and TBWA walked home with multiple metals at the 2024 Campaign Asia-Pacific Agency of the Year awards for Japan and Korea. Check out the highlights here.

4 days ago

Agency of the Year 2024 winners: Japan/Korea

Check out the complete winner list for the Japan/Korea region in the 2024 Campaign Asia-Pacific Agency of the Year awards.

1 day ago

Is Bluesky the new #MarketingTwitter? Marketers ...

X users are becoming ex-users and fleeing to the new social app founded by X’s co-founder.

1 day ago

Agency holdcos face a new crossroads: reunite media ...

Iain Jacob predicted five years ago that buying tech and data, rather than renting it, would help agency “dinosaurs” modernize. Now, he says, merging media and creative will be a key differentiator in the AI era.

4 days ago

Nunn Media climbs to $42.8 million in wins, leading ...

Australian and New Zealand agencies make a mark in the global indie new-business league with over $120 million in wins.

3 days ago

Generation Greytt: The trillion-dollar market that ...

Armed with unprecedented pocket power and digital savvy, the over-50s are redefining what it means to age. Yet businesses remain fixated on youth, overlooking a demographic that's more adventurous, connected and ready to spend than ever before. Rajeev Lochan opines.

Nov 27, 2024

Jaguar's identity crisis: A self-inflicted wound ...

Jaguar's baffling attempt at reinvention from feline grace to rock-based abstraction is a masterclass in brand self-sabotage, says Resonant's Ramakrishnan Raja—and it risks destroying the marque entirely.

Nov 25, 2024

How marketing helped Chinese apps and games to ...

Campaign explores the factors that have propelled Chinese apps and games—such as Black Myth: Wukong, Temu, Shein, and TikTok—to international success, and the insights marketers can leverage from their success stories.

Representation Matters

4 days ago

Igniting the spark: A how-to-guide for finding ...

Here’s how one native designer brings her full self to her creative work — and how you can, too.

Nov 6, 2024

How to fix adland's motherhood crisis

The impact of motherhood on women's careers in creative fields is undeniable. Campaign Asia-Pacific seeks solutions.

Oct 28, 2024

What will it take for female creatives to get the ...

Following a recent double-page spread that highlighted the glaring lack of gender diversity in the creative industry, Campaign Asia-Pacific asked women creatives in the region about the steps needed to enact real change.

Oct 28, 2024

Top agencies abandon Campaign Brief amid growing ...

Leo Burnett Australia, Saatchi & Saatchi Australia, and Publicis Worldwide Australia are among the agencies who have severed ties with the publication triggered by a male-dominated 'Work 2024' feature.

The Work

3 days ago

Fairprice celebrates Christmas with gift wrappers that smell good enough to eat

Singapore's largest supermarket chain launches gift wrappers via tear-able billboards that are infused with a range of festive scents.

3 days ago

Hong Kong's unique spirit: A 'Never Normal' love letter to the city

Forget dim sums and skyscrapers, over 40 brands and influencers from Hong Kong join forces to embrace the city's chaotic charm, eclectic character, and resilient spirit in an unconventional campaign.

Nov 27, 2024

Will you let your children inherit a world without tigers?

A raw, unflinching look at the illegal wildlife trade, starring Ray Winstone, will force you to confront the horrifying truth... and act.

4 days ago

'Your idea must impress, your craft must evoke envy': The Spikes Asia 2025 challenge

Ogilvy's Kainaz Karmakar, jury president for the Design and Industry Craft category talks about what it takes to win at the 2025 Spikes Asia awards.

Nov 19, 2024

Thai graduates turn the camera on tradition in Apple's latest iPhone campaign

The new 'Shot on iPhone' campaign documents a uniquely Thai phenomenon where graduates transform traditional photography into an art form of joy and self-expression.

Focus

Indies as One: The World's Top Independent Agencies

According to the World Federation of Advertising, nine out of 10 marketers do not believe their current agency model will fit future needs. They foresee greater demands for simplification, specialisation and integration from agencies.

Insights on video marketing in Southeast Asia

The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.

Meta: Every connection is an opportunity

Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.

Pioneers Panel Series

‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.

Events

Dec 5, 2024
InterContinental Singapore

Living it Up: Forging Deep Connections Between ...

An exclusive lunch-and-learn event that hosted by EternityX, in collaboration with CampaignAsia.

Dec 10, 2024
The Ritz Carlton Millenia

Asia-Pacific Agency of the Year Awards 2024

Celebrating the achievements of the marcom industry

Apr 10, 2025
Shanghai

Digital Media Awards 2025

Exciting news! The Digital Media Awards 2025 are now open for entries!

Apr 24, 2025
Hong Kong

Event Marketing Awards 2025

Honoring the exceptional achievements in event marketing

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