China's marketers work with average of 12 agencies for competitive edge

In China's competitive landscape and an economy where every marketing dollar ...

Tech On Me: Will Singapore succeed in banning deepfakes?

Creative Minds: Alice Chou on being a daydreaming workaholic

Paris 2024: Pressure is on brands to produce in big ...

June APAC advertiser of the month: Lazada

1 day ago

China's marketers work with average of 12 agencies for competitive edge

In China's competitive landscape and an economy where every marketing dollar counts, measurable ROI and effectiveness outweigh awards and accolades, or local versus multinational status, in agency-client relationships.

1 day ago

Tech On Me: Will Singapore succeed in banning ...

In this week's edition: Singapore wants to ban deepfakes ahead of the country's elections, Google declines to buy HubSpot, and confusion over video games and gambling in India among other tech headlines in the region.

2 days ago

Creative Minds: Alice Chou on being a daydreaming ...

Dentsu Taiwan's chief creative officer says her daydreams often spark creative ideas and that her life mirrors that of her namesake, Alice (Alice in Wonderland), which is filled with frustrations and triumphs in an adventurous dream world.

1 day ago

Paris 2024: Pressure is on brands to produce in big ...

From fashion to athletics, the Paris Summer Games promise it all. But what often delivers for brands every four years are the unscripted moments.

23 hours ago

June APAC advertiser of the month: Lazada

Lazada dominates ad awareness in Singapore with an impressive surge, backed by a creative multi-channel campaign and blockbuster 6.6 sales event.

2 days ago

‘Creatives need fresh air rather than to sit in front of a computer’: Dentsu ...

Veteran creative chief Chris Chen on elevating Chinese work to Cannes Lions, changing client needs, his fascination with tech, and the importance of whole-heartedly embracing Gen Z opinions.

23 hours ago

It's Friday, catch up on the week's moves and wins

Edelman, Jelly Thailand, Tatler Asia, PHD, Initiative, Ogilvy Health, AIMCO, Sandpiper Group and more, in our weekly collection of people moves and account wins.

2 days ago

The CMO's MO: Alice Au thinks the marketing funnel ...

Hospitality is a fiercely competitive industry and marketer Alice Au of Wharf Hotels believes the race for market leadership will be set by the speed of digital transformation and customer engagement.

1 day ago

Warren Johnson sells majority of W Communications

Warren Johnson, founder and CEO of W Communications has sold the majority of his shares in the 14-year-old consumer agency to an Employee Ownership Trust (EOT).

2 days ago

Campaign Big Global Awards 2024 open for entries ...

Back for their second year, BIG Global Awards give winners the potential for huge global exposure across Campaign Asia, UK, US and Canada.

1 day ago

Ogilvy Health appoints associate planning director ...

Sofia Beccarelli brings over a decade of experience in healthcare advertising to her new role, where she will oversee the expansion of Ogilvy Health’s client portfolio in the Asia Pacific region.

2 days ago

My experience in Cannes underlined why men must ...

After experiencing sexual harassment at this year's Cannes Lions festival, Dagmar Bennett explains why men should be leading the fight against such behaviour.

2 days ago

How brands can build consumer trust in the ...

Spark Foundry's Rachida Murray says that the focus for brands should shift from technology to strategy and data collection and ultimately land at relationship-building.

3 days ago

Here's why AI is not just a flash in the pan

Hype cycles around new tech advancements—such as the metaverse and VR—have left many users feeling unsatisfied over the years. But here's why AI is an anomaly, argues Accenture Song's Flaviano Faleiro.

3 days ago

Why the ascendancy of Asia will be key to shaping ...

In an exclusive chat with Campaign at Cannes Lions 2024, McCann Worldgroup APAC's Shilpa Sinha unpacks the findings of the Group's latest thought leadership on Asia's unique blend of tradition and innovation, and why it's setting new global benchmarks.

Top 50 Brands

22 hours ago

Southeast’s Asia’s top 50 brands 2024

Customers who participated in a comprehensive research survey conducted by Milieu Insight and Campaign rated Samsung and Shopee at the top of their list. View the other 48 brands who made the cut.

Jun 20, 2024

Vietnam’s top 50 brands

See why Shopee tops the Vietnam list in 2024 and which brands are challenging to move up the rankings from Campaign's regional research in partnership with Milieu Insight.

Jun 19, 2024

Indonesia's top 50 brands

See why Shopee tops the Indonesian list in 2024 and which brands are challenging to move up the rankings from Campaign's regional research in partnership with Milieu Insight.

Jun 19, 2024

The Philippines' top 50 brands

Online retailers, digital wallets, tech or e-commerce giants—check out which brand earned the coveted top spot for exceptional consumer experience in our research with Milieu Insight.

Agency Report Cards 2023

4 days ago

Agency Report Cards 2023: We grade 31 APAC networks

Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.

4 days ago

Agency Report Card 2023: Wunderman Thompson

As the curtain falls on a year of connected customer experiences, integrated communications, and business growth, Wunderman Thompson, now part of VML, embraces a fresh chapter. With new leadership at the helm, they set sail toward a brighter future.

Jul 7, 2024

Agency Report Card 2023: Wieden+Kennedy

Having opened offices in Singapore and Seoul in 2023, the agency’s uniquely creative style has gained traction by securing local clients.

Jul 5, 2024

Agency Report Card 2023: Wavemaker

With a sharp ascent to the top spot in Campaign’s Media rankings for 2023, Wavemaker had a solid year of performance even amidst an uncertain economic landscape.

The Work

2 days ago

AAMI targets 'athletes in the making' in insurance campaign

The unique challenge of kids pretending to be their favourite sports heroes is accurately and endearingly captured in this film by Ogilvy Australia.

4 days ago

'Sport is stranger than fiction': Meet the unlikely stars in The Monkeys campaign

Top Australian sports retailer Rebel unearths the most inspiring sports stories you have probably never heard of.

3 days ago

Change the Ref urges international adoption of US kids plagued by gun violence

The nonprofit’s latest campaign, Save us from the USA, targets international citizens to raise awareness for lack of gun violence reform in the U.S.

Jul 5, 2024

Samsung’s new global campaign taps travel bug to highlight Galaxy photo features

The work by BBH Singapore shows how new AI features in the Galaxy S24 like 'circle to search' turn travel photos into mobile tools.

Jul 5, 2024

Coca-Cola focuses on hugs in Olympics ad

The global campaign was developed by WPP Open X, led by Ogilvy and supported by EssenceMediaCom, VML and Hogarth.

Focus

Indies as One: The World's Top Independent Agencies

According to the World Federation of Advertising, nine out of 10 marketers do not believe their current agency model will fit future needs. They foresee greater demands for simplification, specialisation and integration from agencies.

Insights on video marketing in Southeast Asia

The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.

Tag: Content everywhere, all at once

Content is everywhere and anywhere, across every touchpoint. Whether you’re trying to build your brand messaging or spark action from your customers, delivering consistent, high-quality content and experiences to your consumers is an increasingly tall order. In this series, Campaign Asia-Pacific partners with Tag to explore how brands can tap into content engines to drive success, diving into key areas of focus like omnichannel marketing, sustainability, and the creator economy, all with a view to the future.

Meta: Every connection is an opportunity

Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.

Pioneers Panel Series

‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.

Events

Jul 26, 2024
Virtual, APAC

[Virtual] Kantar BrandZ 2024 Most Valuable ...

Join us for an exclusive livestream that's set to redefine brand equity in the Southeast Asian market

Aug 8, 2024
Virtual

Best Places to Work Asia-Pacific 2024

We are excited to announce Best Places to Work Asia-Pacific 2024 is now open for entries!

Sep 19, 2024
Virtual

40 under 40 2024

Campaign Asia-Pacific is delighted to announce that 40 Under 40 2024 is now inviting nominations.

Nov 18, 2024
Venue to be announced

Asia-Pacific Agency of the Year Awards 2024

Celebrating the achievements of the marcom industry

PARTNER CONTENT

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BY PR NEWSWIRE