Advertising, Marketing, Media, Digital, PR News & more

Wieden+Kennedy retreats from India, shuttering its Mumbai office and scaling back ...

The agency's leadership in India including Ayesha Ghosh, Santosh Padhi and ...

The Knowledge

PHD tops September media rankings, Publicis soars

Tech On Me: Apple Intelligence could change the face of ...

Exit player zero: A creative director’s brush with ...

Wieden+Kennedy retreats from India, shuttering its Mumbai office and scaling back Delhi operations

2 days ago

Nikita Mishra

Wieden+Kennedy retreats from India, shuttering its Mumbai office and scaling back ...

The agency's leadership in India including Ayesha Ghosh, Santosh Padhi and Shreekant Srinivasan have resigned.

PHD tops September media rankings, Publicis soars

The Knowledge

3 days ago

Staff Reporters

PHD tops September media rankings, Publicis soars

PHD's recent win of Universal Beijing Resort helped the agency hold on to the top spot in APAC, while Publicis' wins of Nestlé and Lego have led to the network's rise.

Tech On Me: Apple Intelligence could change the face of email marketing

2 days ago

Shawn Lim

Tech On Me: Apple Intelligence could change the ...

But what does it mean for brand marketers and how can they adapt?

Exit player zero: A creative director’s brush with startup scams

2 days ago

Robert Gaxiola

Exit player zero: A creative director’s brush with ...

When a dream role at a gaming startup pulled in Robert Gaxiola, the veteran creative director and Playbook XP managing partner, quickly realised the cost to play was far too steep. Now, he’s urging fellow creatives to be wary of the same traps.

2 days ago

Zenyum's APAC CMO steps down

Bassam Abdel-Rahman is leaving the smile cosmetics company after a four-year tenure. Joining as an advisor in 2019, he rose through the ranks to become CMO in 2023.

Asia-Pacific Power List 2024: Robin Liu, Miniso

2 days ago

Staff Reporters

Asia-Pacific Power List 2024: Robin Liu, Miniso

Through strategic co-branding and localisation, Liu is steering Miniso towards global super-brand status with innovative marketing strategies and leveraging relevant IP.

Tencent and Iqiyi lead China's streaming revolution

3 days ago

Nikita Mishra

Tencent and Iqiyi lead China's streaming revolution

A new report details that Chinese homegrown platforms dominate the local streaming landscape, fueled by its unique platform ecosystem and 5G technology.

2 days ago

Head into the weekend with this week's moves and wins

Catch up on the Rocket Agency, Billups, TBWA Hakuhodo, Dentsu, McDonald’s Philippines, M&C Saatchi, Amplify and more, in our weekly roundup.

What CMOs can learn from the fight against Google’s adtech dominance

3 days ago

Ori Gold

What CMOs can learn from the fight against Google’s ...

The DOJ is taking on Google. Bench Media's Ori Gold writes why marketing and CMOs can't ignore this fight.

2 days ago

Michelle Castillo

Pinterest unveils AI-fueled ad tools

The visual discovery site joins Google, Meta and Amazon in offering gen AI-augmented image-based advertising options.

Unpacking Indonesian shoppers' views on experiential marketing

4 days ago

Laura Robbie

Unpacking Indonesian shoppers' views on experiential...

With over 80% of event enthusiasts in Indonesia demanding authentic connections and social media fueling the desire for shareable moments, the stakes—and opportunities for brands—have never been higher.

Neil Patel on redefining search, and why content is no longer king

4 days ago

Shawn Lim

Neil Patel on redefining search, and why content is ...

With tools like SearchGPT and Perplexity AI emerging as marketing silver bullets, can AI alone deliver results, or does content still matter in the era of 'search everywhere optimisation'? Campaign catches up with NP Digital's Neil Patel in Boston to find out.

Stagwell named global lead for creative campaigns and social content at Adobe

4 days ago

Bailey Calfee

Stagwell named global lead for creative campaigns ...

The partnership hands remits to five Stagwell agencies.

GUT expands into Asia with new Singapore office

Oct 1, 2024

Staff Reporters

GUT expands into Asia with new Singapore office

The agency's tenth office, which now establishes GUT as a global creative network, will be led by MD Jessica Davey, formerly of MediaMonks.

The CMO's MO

Sep 12, 2024

Nikita Mishra

The CMO's MO: Techcombank's marketer brings the ...

Thai Minh Diem Tu, marketer of one of Vietnam's biggest private banks, talks about how her passion for running mirrors her approach to marketing, and why human touch remains irreplaceable in the age of AI.

The CMO's MO: HSBC's Cheuk Shum on why he's going 'all in on AI'

Aug 13, 2024

Nikita Mishra

The CMO's MO: HSBC's Cheuk Shum on why he's going ...

"Let's be honest, lots of brands, especially in banking, are tiptoeing around AI. But we say, why wait?", says marketer Shum in this wide-ranging interview with Campaign.

The CMO's MO: Alice Au thinks the marketing funnel has

Jul 10, 2024

Nikita Mishra

The CMO's MO: Alice Au thinks the marketing funnel ...

Hospitality is a fiercely competitive industry and marketer Alice Au of Wharf Hotels believes the race for market leadership will be set by the speed of digital transformation and customer engagement.

The CMO's MO: Southern Cross' Regan Savage on proving the value of health insurance to consumers

Jun 3, 2024

Staff Reporters

The CMO's MO: Southern Cross' Regan Savage on ...

Amidst the rise of the cost of living in New Zealand, the Southern Cross Health Insurance CMO is investing in member benefits and improving digital experiences for its consumers.

Agency Report Cards 2023

Aug 6, 2024

Staff Reporters

Agency Report Cards 2023: We grade 31 APAC networks

Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.

The Information

Mar 27, 2024

Staff Reporters

Agency Report Card 2023: AKQA

The design-led agency continues to produce interesting work, but we didn’t see enough evidence of business growth or benefits from its partnership with Grey.

The Information

Mar 27, 2024

Staff Reporters

Agency Report Card 2023: Assembly

2023 was a transitional year for the agency as they embarked on their first full year with the Assembly identity, one in which they hit financial targets and delivered client satisfaction, but still remained a little quiet to the market.

The Information

Mar 27, 2024

Staff Reporters

Agency Report Card 2023: BBDO

BBDO is rebounding in revenue growth and new wins, with more business diversification across Asia. But its creative performance still has room to improve.

The Work

Cluckin’ speechless: KFC’s 'Hot & Spicy' range makes a comeback in Australia

2 days ago

Ad Nut

Cluckin’ speechless: KFC’s 'Hot & Spicy' range makes a comeback in Australia

The cheeky new campaign by Ogilvy taps into multi-sensorial experiences, bringing the brand's popular range to life by leaving fans 'speechless' with its tongue-tying taste.

You never know when you might need your favourite sauce

3 days ago

Ad Nut

You never know when you might need your favourite sauce

Kunnid, a Northeastern Thai sauce brand, introduces itself to Bangkok with the suggestion that your favourite small-time sauce can provide instant comfort.

Pantene taps in ancient Chinese art in new campaign

4 days ago

Staff Reporters

Pantene taps in ancient Chinese art in new campaign

A miracle in three minutes or perpetuating age-old pressures? Decoding Pantene's message in the latest spot.

How that Netflix noise sells Burger King in Korea

Sep 26, 2024

Staff Reporters

How that Netflix noise sells Burger King in Korea

AD SHORTS: Independent agency Innored partnered with Netflix to borrow it's 'ta-dum' sound to market Burger King's 'du-tum' (thick) burger.

Anchor claims whole milk is king in new spots

Sep 25, 2024

Ad Nut

Anchor claims whole milk is king in new spots

In a campaign by TBWA New Zealand, influencers including Olympian shot-putter Valerie Adams, dancer Lance Savali, and Popeye join the cause of making whole milk great again.

Focus

Indies as One: The World's Top Independent Agencies

According to the World Federation of Advertising, nine out of 10 marketers do not believe their current agency model will fit future needs. They foresee greater demands for simplification, specialisation and integration from agencies.

Insights on video marketing in Southeast Asia

The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.

Meta: Every connection is an opportunity

Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.

Pioneers Panel Series

‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.